A systematic approach to help IT managers stay in charge of their technology environment, starting from what to avoid, by Connie Moore
21 November 2001
Implementing best practices for Web content management (WCM) projects is critically important to the overall success of WCM projects.
Among the lessons learned from successful WCM implementations , key is
Knowing and communicating the business rationale throughout the organization,
Such as goals, objectives and metrics for success;
Spending sufficient time planning, architecting and designing the
System, up to 50% of the entire project.
Last and not least knowing your audience, including why they are seeking content, how they will use the content and what actions you want them to take after reading your content.
Among the pitfalls to be avoided:
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