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Bridging The Gap Between Editorial And User-Generated Content
2007-09-27 Desk
Until now, organisations looked to bolt-on periphery third party solutions to enhance their web presence with Web 2.0 functionality such as forums, blogs, comments, and ratings.
Today, organisations are demanding a persona-driven web access tailored to respective information requirements, using portals and single sign-on. Personalisation concepts now also access user-generated content through the integration of Web 2.0 functions
Using metadata such as language, regions, hierarchies, occupational groups, departments, and interests, knowledge can be assigned and accessed accordingly.
RedDot New Web Content Management suite now makes the integration of interactive applications and Web 2.0 functions possible in all web-enabled media with new modules for Web 2.0.
The new application offers organisations the unique ability to keep all relevant content in a single repository thereby extending the overall business knowledge. Both user-generated content and editorial content become part of the organisation’s managed information assets, thereby contributing to growth. All content, whether editorial or user-generated, can be accessed through centralised search, enhancing the visitors experience well beyond the traditional web paradigm.
"Web 2.0 and social computing have reached the enterprise, moving beyond being a technological trend to becoming an essential component of successful web strategies for leading organisations,“ said Daniel Kraft, President of RedDot, the Open Text Web Solutions Group. “Organisations are increasingly demanding seamless integration of Web 2.0 capabilities in our web solutions offering as a key to their success. With the new Web 2.0 capabilities from RedDot, our customers can now achieve a closer relationship with their internal and external target audiences, while preserving the valuable information generated by end-users who contribute and collaborate.”
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