A clear trend in the emerging sector of online content technologies is the convergence of content management and syndication tools.
Originally designed to serve different purposes, it has become Increasingly obvious that there can only be advantages in offering ‘end to end’ solutions that handle both the content management and syndication tasks.
Several key players leaders in their respective spaces are talking to each other, and the market can expect a few more deals to be announced in the near future.
It is likely that newer content management products scheduled to hit the markets in the next few months will offer syndication facilities, either as standard or ‘add ons’, but single vendors who currently do not have the capability to provide own end to end solution, are looking for partners who may have a complementary technology.
A couple of recent announcements confirm this trend: Intranet Solutions, a content management technology supplier has formed a strategic alliance with arcadiaOne, a provider of XML-based eSyndication solutions, to automate and manage content syndication.
Their two products combined aim to enable more efficient management of content tasks, including syndication, and promise to allow users to gather and consolidate content equally from externally and internal repositories and from any source, such as spreadsheets, graphics and word processing documents .
It then enables to syndicate Irrespective of the Web formats of choice, such as HTML, XML or WML, to target audiences that use standard protocols such as FTP, HTTP and ICE.
A similar move was recently undertaken by Trapezo, a platform designed to manage integration, syndication and display of dynamic content, who announced an alliance with eBT, a provider of content management and workflow solutions, to supply an integrate content management and syndication application.
They will target Fortune 1000 and Global 2000 companies .
“With the capability of dynamically adjusting partner campaigns, customers can increase ROI from partner relationships” they claim.