In a partnership deal Brandbank will provide Interwoven's Digital Asset Management (DAM) solution as a hosted offering to its over 900 retail clients.
As a result, Brandbank claims to become the first European ASP for Interwoven's DAM solution, powered by MediaBin Assert Server software.
Further, the relationship will extend Interwoven's growing presence within the retail industry as a leading provider of solutions designed to help companies achieve a high degree of marketing effectiveness.
As a UK's leading provider of product data and images to the retail grocery sector, Brandbank is the standard for managing product images and data online, enabling customers to speed time to market and improve sales. Global brands rely on Brandbank to ensure that up-to-date images and accurate product details are seen on the right retail websites, catalogues and marketing materials.
Current retail and manufacturing customers that rely on Brandbank include Tesco, Heinz, Asda, Sainsbury's, Pedigree Masterfoods, and Procter & Gamble.
Brandbank says that previously it held digital assets on behalf of its clients, but wanted full DAM capabilities to help clients effectively utilize these assets.
Through the new model, Brandbank clients can now not only store their digital assets, but utilize the hosted Interwoven MediaBin Asset Server software to easily control, distribute and publish the tens, hundreds, or thousands of digital assets used to promote their products and brands. Marketing teams can provide their global sales force and business partners with instant, self-service access to approved, up-to-date marketing content including: photographs, logos, audio and video items, datasheets, ads, presentations, and documents. As a result, companies can speed time-to- market for fully brand-compliant product launches and marketing campaigns, while realizing a broad range of operational efficiencies and cost savings.