By creating an online system that facilitates commercial content syndication in an easy peer-to-peer fashion, Mochila says it will bring new revenue to content providers such as magazines, newspapers, and wire services, while offering media outlets of all types an ability to buy the highest-quality feature content a la carte and on-demand.
The U.S. division of the world's largest consumer magazine company and one of the world’s largest newspaper publishers are among the top media brands which will be Mochila charter members: Hachette Filipacchi Media U.S., Metro International, MediaNews Group, Freedom Communications, Liberty Group, Fast Company, Inc., Working Mother Media, Entrepreneur Media, Rasmussen Reports, and The Greenspun Media Group.
Mochila is designed to solve the number one issue facing content syndication today: the handling of complex licensing rules that allow for media to be bought and sold on a secure a la carte basis worldwide, allowing content publishers to have total control in developing new syndication partnerships.
With the world spending just under $2 billion on syndicated news content last year and that number rising to $3 billion by 2008, Mochila aims to be the ideal middleman in facilitating those transactions.
Mochila’s site (www.mochila.com) is simple to use for both buyers and sellers: sellers upload content to Mochila’s site and then set price, licensing rules, embargoes and other restrictions. Buyers search for content, review the prices and licensing terms, and then purchase their choices from their shopping cart, followed by an instant download to their computer.
The service also provides online advertising and revenue-sharing opportunities. Mochila allows advertisers the opportunity to closely align advertising with relevant content. Mochila buyers can choose to accept online advertising and earn revenue. When a buyer accepts advertising, content is free, and the revenue from the advertising is shared among the buyer, seller and Mochila.