WebSideStory, provider of on-demand digital marketing and real-time enterprise analytics solutions, launched its Active Marketing Suite in Europe to help enterprises capitalise on the surging growth in online marketing. The Active Marketing Suite is the industry's first suite of integrated, on-demand digital marketing applications, including web analytics, site search, keyword bid management and web content management.
The suite enables marketers to optimise a broader range of online initiatives than any stand-alone web analytics product, as well as unlock the powerful synergies that exist between applications such as web analytics and site search. For example, in April, Brooks Brothers, America's oldest clothing retailer, reported a 25 percent up tick in online sales via site search by using web site behavioural data to automatically drive site search relevancy.
"With the tremendous growth in online marketing, stand-alone web analytics products are no longer sufficient to gain a competitive advantage," said Phil Wainewright, a prominent ZDNet columnist and one of the leading authorities on the software-as-a-service, or on-demand, business model. "