Companies’ requirements have moved beyond simply publishing online.
Organisations are increasingly looking for clever ways to engage their customers, monetise their content and media, and improve their online sales channel.
Increasingly this involves buying in solutions from multiple vendors and turning their websites into a collection of business silos with separate areas for content, community, media and commerce, leading to increased costs and management overheads and reduced usability and flexibility.
Affino NX is a eBusiness Solution for SMEs, enabling media enhanced product catalogues with supporting video on demand and community feedback, and supporting comprehensive set of functionalities including eCommerce, Content Management, Net TV, eCommunity, Digital Asset Management, ePromotions, eServices, Online Directories and SEO Automation.
“The Affino eBusiness Suite will be a revelation for most companies which are looking to commercialise their web presence. It brings together leading Web 2.0 functionality with a solid eCommerce platform and allows companies to sell everything from access to content, communities and media through to creating advanced product and solution bundles.” says Markus Karlsson, Managing Director of Emojo Ltd and main tech head.
“The key challenge has been integrating the eCommerce engine with every aspect of the Affino platform including the community manger, registration and member spaces, the Security infrastructure and right down to the publishing and media engines. The result is that all aspects of Affino are now eBusiness enabled” Roger Gordon, Emojo’s Development Director added.
The software is highly integrated and supports seamless transition from secure browsing through to participation, interaction and transaction, allowing users to take best advantage of the Internet combining commerce, community and media
The platform is currently used by around 200 companies to promote hundreds of brands worldwide. The Suite is available beginning December 2006 and has already been deployed on a number of pilot customer projects.