Social media has grown exponentially in the past year,allowing advertisers to engage in an ever-changing dialogue with customers. In the near term, an increasing number of advertisers--over forty percent--are planning to use new online social marketing tactics such as viral, Weblog, and podcast advertising, according to JupiterResearch.
The firm says that it will add Social Marketing to its suite of research products, aiming to provide marketers and site owners with recommendations on how to profit from the use of consumer generated content, blogs, podcasts, and other emerging media tools.
"Social Marketing helps companies capitalize on the growing phenomenon of interactive social media," said David Schatsky, President of JupiterKagan.