Easier for Organizations to Embrace Marketing and Web 2.0 Technologies
Blogs have quickly grown into a common feature on many customer-facing Web sites. They are the most prevalent form of Web 2.0 application and the most widely used type of customer- and user-generated content. Blogs provide social connectivity through features such as pings, trackbacks and comments that allow other bloggers or blog readers to contribute. With frequent new posts, and high social interaction, blogs are a great means for generating a steady stream of readers or for drawing in and connecting visitors who share common interests. The WCM challenge stems from blogging’s rapid growth: how is an organization to embrace the blog channel, yet integrate it with their overall content efforts to produce a compelling customer experience?
“Marketing today is undergoing a transformation from two directions at once. Traditional marketing programs are being scrutinized, measured and automated like never before. Meanwhile Web 2.0 has unleashed a wave of new social communication on-line that is changing all the rules for customer interactions,”says Percussion CEO Barry Reynolds.
Percussion is just launching Percussion 2.0 Solution Series designed to enable marketing and business professionals to buy packaged capabilities targeting specific line-of-business objectives for their customer-centric Web content managed by Percussion’s Rhythmyx platform. The Solution Series is designed to automate on-line marketing functions – which now extend not only to Web sites and email, but also blogs, RSS feeds, podcasts, new mobile apps and social networking. The Percussion 2.0 Solution Series maintains and consistently delivers branding and content across multiple channels.
The first two offerings in the new 2.0 Series are the Blog Integration Solution and WebTrends Analytics Integration Solution. These solutions highlight the diversity of offerings that the Solution Series has in store – from enabling new “Web 2.0” style customer interactivity through the Blog Integration Solution, to traditional marketing automation and business intelligence with the WebTrends Analytics Solution. The Percussion 2.0 Solutions for Web Analytics and Blogging will be available this month and support Microsoft Windows, Red Hat Linux and Sun Solaris platforms.