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Content Delivery Integrates Analytics
2001-04-18 admin
Web analytics expected to grow to more than $4 billion in 2004, according to analysts.
19 April 2001, 3 pm GMT
Akamai and NetIQ Corporation entered a strategic alliance designed to meet the growing demand for comprehensive, service-based Web analytics coupled with next-generation Internet content delivery services.
Akamai is extending its business intelligence capabilities with the introduction of Akamai SiteWise, a new service that integrates NetIQ's WebTrends Live technology to provide real-time Web reporting and analysis for business decision makers including marketing executives, Internet business managers, Web developers, and IT professionals to maximise the effectiveness of their Web campaigns and measure the results of their e-business efforts.
According to the Aberdeen Group, the total market for Web analytics is expected to grow to more than $4 billion in 2004. The market for service-based Web analytics is expected to reach $500 million in 2003. This growth reflects, in part, the critical role business intelligence plays in helping companies measure the impact of their Web efforts to allocate IT dollars accordingly.
. "As IT budgets come under further scrutiny, business intelligence capabilities are essential to help customers better target their spending," says John Shumway, general manager, platform services, Akamai. "Through the powerful analytics technology and expertise of WebTrends, SiteWise is designed to put that intelligence directly in the hands of the decision makers so that they can gauge the impact of their sales and marketing efforts in real time."
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