Content Management does analytics: WebSideStory Acquires Atomz
WebSideStory, provider of on-demand web analytics has agreed to acquire Avivo Corporation, a California corporation doing business as “Atomz,” and the launch of a new suite of integrated services for online marketing professionals.
Based in San Francisco, Ca., Atomz (www.atomz.com) is a leading provider of on-demand digital marketing applications, including site search and web content management.
Active Marketing Suite
Upon completion of the merger, WebSideStory will combine Atomz’s hosted site search and web content management applications with WebSideStory’s HBX web analytics service to create the industry’s first suite of integrated, on-demand digital marketing applications. WebSideStory’s Active Marketing Suite will also include a keyword bid management product, scheduled for release this summer. The Active Marketing Suite will offer a single, shared environment in which businesses can more easily optimize their online performance across multiple marketing channels, while greatly reducing their vendor management costs. The Active Marketing Suite will include:
HBX Analytics – An award winning, on-demand web analytics service that helps enterprises measure their online marketing initiatives – from search engine marketing to banner campaigns – and improve overall web site return on investment
Bid – An on-demand keyword bid management product that will enable marketers to both manage and measure their pay-per-click keyword campaigns
Search – An on-demand web site search application that empowers marketers to guide and influence site visitors and customers in finding the information and products they need
Content Manager – An on-demand web content management solution that puts the power of creating and updating web content in the hands of marketers
The Active Marketing Suite will have an open architecture accessible through WebSideStory’s STREAM APIs (application programming interfaces), which will enable further integration of products, services and data from strategic partners and end users.
"WebSideStory's acquisition of Atomz makes very good sense in light of this new product suite," said Robert Blumstein, Research Director of CRM Analytics for IDC Research, the premier global market intelligence and advisory firm in the information technology and telecommunications industries. "WebSideStory is taking advantage of its scalable, hosted platform and evolving its solution to a new level in a single stroke. This will present marketers with a broader and more attractive set of choices."
“As the importance and complexity of digital marketing have soared in recent years, our customers have asked us with increasing frequency for an integrated suite of management applications,” said Jeff Lunsford, Chairman and CEO of WebSideStory. “They have told us the neutrality and real-time nature of our services makes us the ideal launching point for creating a centralized suite of products to manage all of their online marketing initiatives. We are proud to welcome the Atomz team to help us deliver on this unique proposition.”
“The combination of WebSideStory and Atomz is a strategic step in our mission to serve customers with innovative products and superior service, all delivered through the on-demand model,” Atomz chairman and CEO Steven R. Kusmer said.
Merger Agreement
Under the terms of the agreement, WebSideStory will issue approximately 3.1 million shares of common stock and options to purchase common stock and will pay approximately $4.3 million in cash, in exchange for the outstanding capital stock and options of Atomz. Approximately nineteen percent of the common stock and cash will be held in escrow for a fifteen-month period (with a portion extended to up to twenty-four months) following closing to satisfy possible indemnification claims. Atomz shareholders also have the right to receive an earn-out payment based on achievement of certain revenues by Atomz in the fifteen-month period following the closing. Upon completion of the transaction, Atomz will merge with and into a subsidiary of WebSideStory.
The transaction has been unanimously approved by the boards of directors of both companies and is subject to customary closing conditions.
www.websidestory.com
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