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Content Management Expands Email Capabilities
2003-03-04 admin
In an effort to extend the reach of its market-leading hosted content management system, CrownPeak Technology unveiled AdvantageMail, am email campaign solution that provides customers with interface components for rich media email creation, publishing, and management, all incorporated into the CMS.
The AdvantageMail system draws on a partnership with EmailLabs,., provider of advanced email marketing technology solutions, which follows the Software-as-Service (SaS) model.
Its hosted technology is actively used by more than 250 companies, and has won accolades for its feature set, usability, unrivaled tracking options and secure/reliable infrastructure.
The AdvantageMail system produces real-time reports on email publishing, auditing and other workflow related indicators. Through the partnership with EmailLabs, users can now also generate reports on user activity, bounces, unsubscribes and reply handling.
For those enterprises interested in commercial email campaigns, AdvantageMail also provides slotting interfaces. Commercial campaigns can generate reports based on demographics so that customers can obtain data on which portions of their email lists have been fulfilled and how often. This information is particularly useful to advertisers, and ensures that they communicate at the optimum frequency to their email subscribers.
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