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Content Management Integrates Email
2005-09-24 admin
Hot Banana has become an affiliate partner of ExactTarget,provider of on-demand email marketing software solutions the first phase of an integrated technology partnership.
ExactTarget's permission-based email marketing campaigns drive qualified visitors to Web sites that are not always optimized
for eMarketing, says the company
"Hot Banana solves that problem," says Chris Baggott, chief marketing officer and co- founder of ExactTarget.
The Suite is already integrated with WebTrends 7, is search engine friendly and allows non-technical marketers to easily change campaign content on their Web site. "With this integration, ExactTarget
customers will be able to extend their WebTrends 7 tracking from our email campaigns throughout their Web sites.
Additionally, Hot Banana allows custom landing pages and micro marketing sites to be built and published quickly and easily," said Baggott.
www.hotbanana.com
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