Content Management Into Marketplaces

2001-03-22 admin

Borderline technologies are among the most interesting to observe, as they offer pointers to change. Directly from the horse's mouth.
by Mike Hogan

23 March 2001, 10 am GMT

While my comments typically only mention Poet's products in passing, if at all, today there is some interesting news that forces
me to institute the SSP protocol (that's Shameless Self Promotion), because it does fill a significant need in the market.

Until now eCatalogs were collected by buyers and eMarketplaces and sent to their IT people to dump into their eProcurement/eMarketplace
catalog. The problem with this approach is that you end up loading a lot of junk data. The data may include unapproved products, incorrect pricing, etc.

Once this data is loaded into the live system, users begin to buy products and only then do you realize the problem. Of course, trying to address the problem after the fact is like closing the barn door after the animals have already escaped.

So we built a solution that leverages our expertise in eCatalog management, validation and workflow to provide buyers and
eMarketplaces with a solution for staging and approving the incoming eCatalogs before they are loaded into the Procurement/eMarketplace
catalog system. We are working closely with two initial customers on this product, Philips, one of Ariba's largest installations and
Dresdner Bank, one of SAPs larger customers. All of this Poet news came out today to coincide with the launch of CeBIT. SSP protocol off.

In other news tidbits, it is interesting that Ventro could be delisted due to a lack of net assets when taking their bonds at face
value. Of course the value of the bonds is well below face value, so Ventro is trying to buy enough of them at a discount to avoid
delisting. Of course, that solution eats up valuable cash, but it is probably the lesser of two evils.

There is an article in ElectronicsBuyerNews today about eMarketplaces buying off-line electronic brokers. The idea is that by converting their off-line revenue into on-line revenue, or representing it as such, they can take advantage of online revenue multipliers, which are still higher than off-line revenue multipliers, to build their market capitalization and cash flow. Interesting concept; let's
see whether GAAP, the SEC and ultimately investors buy into this approach.

If it works it could foster other Ponzi-esque schemes that exploit these arbitrage situations.

Mike Hogan is Vice President, Strategy & Business Development, Poet Software
www.poet.com

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