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Content Optimisation Product
2007-03-17 admin
Businesses today face a radically complex market landscape that presents many challenges – rapidly changing consumer preferences and expectations, an explosion in social computing, and a dramatic shift in sales and marketing investments to the mobile and online worlds. To succeed, organisations must transform their online strategies by capitalising on new ways of attracting and engaging customers. Businesses must also be able to provide a consistent experience across all customer touch points, including the Web, print, and mobile channels.
Interwoven, provider of content management solutions, announced a series of new offerings to empower organisations to turn content into a powerful asset for improving customer relationships and driving top-line revenue growth.
The portfolio includes Interwoven Segmentation and Analytics, a new solution for increasing the conversion of prospects to customers across online channels; Interwoven Collaborative Document Management, a significantly enhanced solution for improving enterprise collaboration of document-intensive business processes; and Interwoven Brand Management and Interwoven Multi-Channel Delivery, new solutions to manage, extend, and increase the value of an organisation’s brand across all customer-facing communication channels.
www.interwoven.com
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