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Content Partnership To Expand Syndication Networks
2001-10-08 admin
YellowBrix and Active Data Exchange are partnering
9 October 2001
YellowBrix's ArchiText content infrastructure technology will be integrated with Active Data Exchange's Active Data Syndicator
The partnership according to the companies is intended to expand distribution networks, improving content delivery systems and creating new packages of content.
"The partnership between YellowBrix and Active Data Exchange will benefit the clients of both our companies" says Susan Yee, CEO of Active Data Exchange.
"Our clients benefit by leveraging YellowBrix technology to contextually classify their content, and enhance their syndication packages. YellowBrix clients who are looking to expand distribution of their content by creating their own syndication networks will benefit by using Active Data Syndicator through this partnership."
Active Data Syndicator enforces "business rules" assigned to content by producers and distributors.
YellowBrix's ArchiText technology serves as an aggregation, classification and linking technology, allowing customers to organize content more effectively and deliver the relevant information to each end user in a customized format.
"The partnership between YellowBrix and Active Data Exchange is a significant step forward for publishers and other businesses who need to expand the revenue derived from their own content" according to Randy Lampert, CEO of YellowBrix.
"By providing the necessary technologies to intelligently organize, classify and disseminate targeted, relevant information publishers will benefit from both streamlined business processes, increased revenue opportunities and improved exposure to enlarged audiences."
www.activedataexchange.com
www.yellowbrix.com.
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