1160521200Content Wireadminadvertisers,Advertising,Business,business content,business need,business professionals,consumers,consumption,content acquisition,content integration,Google,industry news,Internet,internet,Media,networking,new business,news content,news sites,People,telecom,video content Google in Heaven say AnalystsAs most of you are probably aware last night Google confirmed its all share $1.65b acquisition of YouTube. As Richard Holway, Director of Ovum said yesterday "This is a 'marriage made in heaven'. It really makes Google the powerhouse to beat right now." Today, John Delaney, Principal Analyst, comments further. "We hear a lot these days about the 'long tail' - the idea that the one-to-one nature of the internet as a content medium will lead to a much wider range of content being consumed, created by both professionals and by consumers themselves" Delaney says. "Like most new ideas, the 'long tail' is being over-hyped. So personally, I'm grateful to Scott Watson, an executive at Walt Disney Imagineering, for introducing me to the concept of the 'short dog'. Put simply, the 'short dog' is the small number of big hits that dominate the movies, songs and other types of content which are consumed". There's a lot of focus on how YouTube is 'democratising' production and consumption of video, and clearly that has been an important factor in its success to date, says the analyst. "But we also need to consider its importance as a business phenomenon going forward. YouTube is primarily important not because it creates a new paradigm in video entertainment, but because it is a people magnet. It attracts a very large number of people to a single place on the internet. Once those people are there, content producers can sell them their content, and advertisers can expose them to their advertising. Content blogging and social networking sites are becoming important sources of advertising inventory. What is most interesting, then, about Google's acquisition of YouTube is that it is the second major takeover of the new advertising media by the established advertising media - the first being News Corp's acquisition of MySpace. Rumour has it that a third one will not be far behind, with Yahoo making eyes at FaceBook. And all this is happening without a whimper from either the competition authorities or the advertising industry. To paraphrase Bob Dylan: 'something is happening and they don't know what it is, do they Mr Jones?' " www.ovum.com <script type="text/javascript">google_ad_client = "pub-7258139694566163";google_ad_width = 300;google_ad_height = 250;google_ad_format = "300x250_as";google_ad_type = "text_image";google_ad_channel ="";google_color_border = "CC99CC";google_color_bg = "E7C6E8";google_color_link = "000000";google_color_url = "00008B";google_color_text = "663366";</script><script type="text/javascript" src="http://pagead2.googlesyndication.com/pagead/show_ads.js"></script>http://www.content-wire.com/google-heaven-say-analysts1160521200Content Wireadminadvertisers,Advertising,biotechnology,Business,business content,business need,business professionals,consumers,consumption,content acquisition,deploy,Google,industry news,Internet,internet,Media,networking,new business,news content,news sites,People,video contentGoogle in Heaven say AnalystsAs most of you are probably aware last night Google confirmed its all share $1.65b acquisition of YouTube. As Richard Holway, Director of Ovum said yesterday "This is a 'marriage made in heaven'. It really makes Google the powerhouse to beat right now." Today, John Delaney, Principal Analyst, comments further. "We hear a lot these days about the 'long tail' - the idea that the one-to-one nature of the internet as a content medium will lead to a much wider range of content being consumed, created by both professionals and by consumers themselves" Delaney says. "Like most new ideas, the 'long tail' is being over-hyped. So personally, I'm grateful to Scott Watson, an executive at Walt Disney Imagineering, for introducing me to the concept of the 'short dog'. Put simply, the 'short dog' is the small number of big hits that dominate the movies, songs and other types of content which are consumed". There's a lot of focus on how YouTube is 'democratising' production and consumption of video, and clearly that has been an important factor in its success to date, says the analyst. "But we also need to consider its importance as a business phenomenon going forward. YouTube is primarily important not because it creates a new paradigm in video entertainment, but because it is a people magnet. It attracts a very large number of people to a single place on the internet. Once those people are there, content producers can sell them their content, and advertisers can expose them to their advertising. Content blogging and social networking sites are becoming important sources of advertising inventory. What is most interesting, then, about Google's acquisition of YouTube is that it is the second major takeover of the new advertising media by the established advertising media - the first being News Corp's acquisition of MySpace. Rumour has it that a third one will not be far behind, with Yahoo making eyes at FaceBook. And all this is happening without a whimper from either the competition authorities or the advertising industry. To paraphrase Bob Dylan: 'something is happening and they don't know what it is, do they Mr Jones?' " www.ovum.comhttp://www.content-wire.com/google-heaven-say-analysts-01158188400Content Wireadminadvertisers,Advertising,broadband,broadband service,business process management,business user,Companies,consumers,content creators,creators,customer service,home networking,Internet,internet,launch,Media,mobile content,networking,relationship management,relationships,senior analyst,stable,taggingBT moves into the market for user-generated contentBT has partnered with the creators of the US PodShow Network to launch BT PodShow, a British version of the broadband Internet site that enables creative individuals, media production companies and record labels to distribute their content direct to consumers. Annelise Berendt, Senior Analyst and Service Manager says that'S an interesting and strong move for BT. "By partnering with the creators of a successful venture in the US, BT is getting know-how and expertise in the user-generated content (UGC) arena, and most importantly expertise that knows how to monetise UGC through solid advertising relationships. PodShow in the US is funded by big brand advertisers more akin to the TV broadcast network model, rather than the click-through approach of the Internet. This model will be replicated in the UK, although BT says that subscription may become a possibility further down the line. For PodShow's founders looking to enter the UK market, BT provides a ready-made broadband customer base, a reliable network and over the longer term, potentially a way into the networked home. PodShow will become part of BT Vision's IPTV offering, due to launch later this year, and will be offered to BT broadband users, as well as being available to all UK Internet users via a URL. It will also be available on mobile. BT also represents a trusted name on which to draw in the big brand advertising community. But whether the BT brand is such a good idea in terms of drawing in the punters remains to be seen. Tagging a corporate giant's name onto a UGC service may reduce its appeal to the generation of consumers-turned-content-producers that has built the social networking giants including MySpace, YouTube and Bebo. BT will never be a 'cool' brand, and BT PodShow is right not to attempt to replicate these sites. BT says that the venture is a hybrid between social networking and a media network; essentially it is using the social networking element to support the aggregation of quality content. But getting the message across to consumers as to exactly what this service offers them may prove more difficult than expected" www.ovum.com <script type="text/javascript">google_ad_client = "pub-7258139694566163";google_ad_width = 300;google_ad_height = 250;google_ad_format = "300x250_as";google_ad_type = "text_image";google_ad_channel ="";google_color_border = "CC99CC";google_color_bg = "E7C6E8";google_color_link = "000000";google_color_url = "00008B";google_color_text = "663366";</script><script type="text/javascript" src=" http://pagead2.googlesyndication.com/pagead/show_ads.js"></script>http://www.content-wire.com/bt-moves-market-user-generated-content1158188400Content Wireadminadvertisements,advertisers,Advertising,broadband,broadband service,Companies,consumers,content creators,contracts,creators,customer service,environments,home networking,Internet,internet,launch,Media,mobile content,networking,relationships,senior analyst,tagging,web pages,wireless technologiesBT does user-generated contentBT has partnered with the creators of the US PodShow Network to launch BT PodShow, a British version of the broadband Internet site that enables creative individuals, media production companies and record labels to distribute their content direct to consumers. Annelise Berendt, Senior Analyst and Service Manager says that 'This is an interesting and strong move for BT': "By partnering with the creators of a successful venture in the US, BT is getting know-how and expertise in the user-generated content (UGC) arena, and most importantly expertise that knows how to monetise UGC through solid advertising relationships. PodShow in the US is funded by big brand advertisers more akin to the TV broadcast network model, rather than the click-through approach of the Internet. This model will be replicated in the UK, although BT says that subscription may become a possibility further down the line. For PodShow's founders looking to enter the UK market, BT provides a ready-made broadband customer base, a reliable network and over the longer term, potentially a way into the networked home. PodShow will become part of BT Vision's IPTV offering, due to launch later this year, and will be offered to BT broadband users, as well as being available to all UK Internet users via a URL. It will also be available on mobile. BT also represents a trusted name on which to draw in the big brand advertising community. But whether the BT brand is such a good idea in terms of drawing in the punters remains to be seen. Tagging a corporate giant's name onto a UGC service may reduce its appeal to the generation of consumers-turned-content-producers that has built the social networking giants including MySpace, YouTube and Bebo. BT will never be a 'cool' brand, and BT PodShow is right not to attempt to replicate these sites. BT says that the venture is a hybrid between social networking and a media network; essentially it is using the social networking element to support the aggregation of quality content. But getting the message across to consumers as to exactly what this service offers them may prove more difficult than expected" www.ovum.comhttp://www.content-wire.com/bt-does-user-generated-content1156978800Content Wireadminadvertisers,Advertising,Companies,marketing,Marketing,Media,net income,new generation,new research,next generation,provide tools,research firm,weblogSM (Social Marketing!) For Next Generation AdvertisingSocial media has grown exponentially in the past year,allowing advertisers to engage in an ever-changing dialogue with customers. In the near term, an increasing number of advertisers--over forty percent--are planning to use new online social marketing tactics such as viral, Weblog, and podcast advertising, according to JupiterResearch. The firm says that it will add Social Marketing to its suite of research products, aiming to provide marketers and site owners with recommendations on how to profit from the use of consumer generated content, blogs, podcasts, and other emerging media tools. "Social Marketing helps companies capitalize on the growing phenomenon of interactive social media," said David Schatsky, President of JupiterKagan.http://www.content-wire.com/sm-social-marketing-next-generation-advertising-01144191600Content Wireadminadvertisers,Advertising,benefit,choices,computer,consumer service,content management,content syndication,Easy Publisher,marketplace,Media,news content,news service,news site,newspapers,partnerships,publishers,revenue opportunities,service revenue,syndicated content,syndication,syndication services,World Online Content Marketplace Opens DoorsBy creating an online system that facilitates commercial content syndication in an easy peer-to-peer fashion, Mochila says it will bring new revenue to content providers such as magazines, newspapers, and wire services, while offering media outlets of all types an ability to buy the highest-quality feature content a la carte and on-demand. The U.S. division of the world's largest consumer magazine company and one of the world’s largest newspaper publishers are among the top media brands which will be Mochila charter members: Hachette Filipacchi Media U.S., Metro International, MediaNews Group, Freedom Communications, Liberty Group, Fast Company, Inc., Working Mother Media, Entrepreneur Media, Rasmussen Reports, and The Greenspun Media Group. Mochila is designed to solve the number one issue facing content syndication today: the handling of complex licensing rules that allow for media to be bought and sold on a secure a la carte basis worldwide, allowing content publishers to have total control in developing new syndication partnerships. With the world spending just under $2 billion on syndicated news content last year and that number rising to $3 billion by 2008, Mochila aims to be the ideal middleman in facilitating those transactions. Mochila’s site (www.mochila.com) is simple to use for both buyers and sellers: sellers upload content to Mochila’s site and then set price, licensing rules, embargoes and other restrictions. Buyers search for content, review the prices and licensing terms, and then purchase their choices from their shopping cart, followed by an instant download to their computer. The service also provides online advertising and revenue-sharing opportunities. Mochila allows advertisers the opportunity to closely align advertising with relevant content. Mochila buyers can choose to accept online advertising and earn revenue. When a buyer accepts advertising, content is free, and the revenue from the advertising is shared among the buyer, seller and Mochila. www.mochila.comhttp://www.content-wire.com/online-content-marketplace-opens-doors-01137715200Content Wireadminadoption,advanced technology,advertisers,chief executive,computer,computer systems,content management,Content Management,content management services,content management systems,content management tools,content technology,Development,development tools,Education,Ektron,email marketing,government agencies,innovation,intelligent content management,interactive intelligent content,management technology,management tools,new technology,profitability,rapid growth,second half,Technology,web content,web content management Fourth Year of Profits for content managament companyEktron says it grew by more than 33 percent in 2005, its fourth consecutive year of profitability and the most significant period of growth in its seven-year history. Led by industry adoption of its CMS400.NET, Ektron increased unit sales of its Web content management tools to new and existing customers by 87 percent and gained new high profile customers in the healthcare, education, government, nonprofit and energy markets, among others. The company attributes its recent success to ongoing innovation in its technology development, active participation by its partners and rapid adoption by its growing customer base. In 2005, the company expanded its partner program by 122 percent, adding interactive agencies, Web boutiques and systems integrators, including Enlighten, Euro RSCG and Macquarium Intelligent Communications, to its network of partners who offer advanced services to extend and enhance Ektron’s products. Customers, such as Concord Camera Corp., NaviSite, Inc. and New Horizons Computer Learning Centers, chose Ektron CMS400.NET to power their new sites and create a more personal experience for site visitors. www.ektron.com.http://www.content-wire.com/fourth-year-profits-content-managament-company-01137715200Content Wireadminaccess digital,advertisers,broadband,broadband access,consumers,consumption,content authors,content management,Content Management,content management tools,Content Technologies,digital rights management,Digital Rights Management,digital video,elements,Internet,internet,management tools,Media,money,People,publishers,risk management,senior analyst,video contentOnline Digital Content Explosion Opportunities & ProblemsiTunes figured out how to deliver online, Sony didn't. Guess which one is making money and which one angered its consumers. eMarketer's new report Digital Rights Management: Finding the Right Balance looks at the increasingly fragile line that content providers are walking. Consumers do not want to be blocked from content -- they want it when and how it best suits them. If content is blocked, savvy users will find it elsewhere. Content providers can either get a piece of the action, or risk having their content avoided because of tight content restrictions from DRM and restrictive terms-of-service agreements. "Sony's recent Digital Rights Management (DRM) fiasco highlighted the tightrope content producers employing DRM technologies are currently walking," says Ben Macklin, eMarketer Senior Analyst and author of the new Digital Rights Management: Finding the Right Balance report. "Authors, artists and publishers now have the technological tools to better protect their digital creations but if they want consumers to pay for their digital work, they must find the right balance between copyright protection and customer's expectations." Changing media consumption patterns and emerging broadband channels are opening up new opportunities for content providers. TV still presents content providers (and advertisers) with the largest audience for high-bandwidth content with approximately 1 billion households worldwide having a TV in 2005. And eMarketer forecasts that nearly half of US broadband users in 2008 (76.5 million people) will be regular users of Internet audio/video content, up from 31% in 2004. "New channels for broadband content are emerging, with approximately 30 million broadband users accessing online audio or video content each week in the US to access, record, and share digital content," says Mr. Macklin. "Used effectively, DRM technologies have the potential to open up these new channels to traditional publishers and producers." emarketer.comhttp://www.content-wire.com/online-digital-content-explosion-opportunities-problems-01137715200Content Wireadminadvertisers,Advertising,artificial intelligence,Business,Chad,core business,Google,marketing,Marketing,Media,new business,new release,service revenue,target,web managers Radio Advertising TalkGoogle has agreed to buy dMarc Broadcasting, a privately-owned, California-based automated booking and scheduling service for radio advertisements. Google is paying $102m up front, though performance-related payments means there is scope for the final price to rise as high as $1.24bn. Google says that it plans to integrate dMarc's advertising placement system with its own AdSense placement system. The plan is to open up radio advertising to a new set of advertisers, something that dMarc was already working on but which Google can supercharge. David Bradshaw, Principal Analyst at Ovum, comments: "This is a very wise move: it plays to Google's core strengths of steering ad placements while diversifying into a new market. There's an old adage that marketing managers typically know that half their advertising budget is wasted - they just don't know which half. Google seems to be trying to make sure that whichever half is seen as wasted, it will still get the other half, especially if its attempts to diversify into newspaper advertising and (as rumoured) play into TV advertising succeed. Adding other media to its portfolio makes perfect sense for Google for another reason. Both Google's core web-based revenue earners, AdWords and AdSense, are under attack from click fraud. Of course, Google is continuously stepping up its efforts to combat click fraud, but the fraudsters are also getting continuously more professional and sophisticated. The best that Google can hope for is a draw, but there are voices saying that it could come off the worst, which would undermine its core revenues. On one crucial element the press release is silent: what will happen to Chad and Ryan Steelberg, founders of dMarc? This is the third advertising-based business that these two brothers have set up and sold for a pretty penny. If we were Google, we'd make sure that the sweetest and thickest set of golden handcuffs we could find were placed on the wrists of this pair of innovators." www.ovum.comhttp://www.content-wire.com/radio-advertising-talk1130194800Content Wireadminadvertisers,Advertising,architecture,Companies,content management,Content Management,content management platform,content management services,content management software,content management solutions,content management system,content management systems,content technology,Development,ecommerce,functionality,Information Management,information technology,Internet,internet,interoperability,knowledge management,Knowledge Management,loyalty,management functionality,management platform,management solutions,management technology,new technology,open architecture,open source,Open Source Content Management Systems,Open Text,proportion,proprietary,proprietary technology,software platform,source code,source of information,Technology,technology allows,technology companies,technology platform,technology solutions,web content,web content management,web content management system,web pagesContent Management For AdvertisersTresware, an internet technology company announces the development of a new website content management system exclusively designed for advertising agencies as a means of helping their clients manage web information better. Brand-named Continuum Content Management System, Tresware's software design has been proven to change the way companies' manage their websites. The Continuum Manage System is the outcome of Tresware's 10 year expertise in the design and development of website software technology. It's available as a module that agencies can bundle in with the websites they design for clients. And, the Continuum Content Management System can be custom-configured to support a wide variety of needs. According to David Gonzalez, President of Tresware, " ... Continuum simplifies the process that companies use to change their websites. Finally you're capable of making changes to text and graphics according to needs without the knowledge of HTML code". "Unlike many open source systems Continuum's modular architecture truly allows for focused solutions specific to agency client needs. Advertising agencies need to provide their clients with site functionality not just great creative", Gonzalez continued. The Continuum Management System allows for changes via a client online login from anywhere, where by editing web pages can begin immediately. "You can edit text, photos; rename navigation links, update tracking, E-commerce, implement web optimization, and create specialized searching functions, to name a few features", Gonzalez stated. "This truly provides an agency with the platform to design knowing that their client's site will meet all their communications and sales objectives with ease." Tresware is an internet technology company. Headquartered in Farmingdale, New Jersey the company offers a wide array of software and creative services for advertising agencies, business-to-business and consumer companies. For more information on Tresware's full complement of proprietary products and services, contact Tresware at 732.751.0253 or visit its Web site at www.tresware.comhttp://www.content-wire.com/content-management-advertisers1129158000Content Wireadminacquisitions,advertisers,chief executive,Companies,consumer service,content management,email,global provider,global technology,Google,help companies,Internet,internet,People,pharmaceutical,platforms,portal platform,presence,proprietary,proprietary technology,safeguard,Technology,technology companies,technology platform,technology provider,time to market,worldwide marketMSN and Yahoo interoperability for Messenger servicesMSN and Yahoo jointly announced that they are setting up interoperability between their previously separate MSN Messenger and Yahoo Messenger global instant messaging communities. Logging on to either MSN Messenger or Yahoo Messenger will enable a user to engage in IM sessions with registered users of both communities. Beta testing will commence later this year, with full rollout scheduled for Q2 2006. MSN and Yahoo claim a combined registered user base in excess of 275 million worldwide. What technology is used? The technical implementation is based on SIP/Simple, and involves gateways between the proprietary technology platforms used by MSN and Yahoo. The companies plan to converge towards a common technology platform over time, though no timescale has been given for that. What does this mean for AOL? Might it draw users away? Probably not, in my view. People want to communicate with other people, not with IM brands. If your friend is on AOL, and you want to IM with that friend, then you need to be on AOL too. The interoperability between MSN and Yahoo will not change that. Both MSN and Yahoo acknowledge that their users would like interoperability with AOL, but there are no public plans for that at present. It's worth noting that AOL's attitude to interoperability in the past has been characterised by reluctance at best, and outright hostility at worst. Will it help dent the popularity of Google and its drive to be dominant in the market? In my opinion, the biggest external driver for this announcement must be MSN and Yahoo's mutual need to defend themselves in the long term against Google. Both MSN and Yahoo have big user bases for internet communications services: instant messaging and email. Google is a relatively recent insurgent in these services, but it is clearly determined to grow its presence there aggresively. The most important objective for an internet portal is to make itself attractive to advertisers: the bigger your base of registered users, the bigger is the audience that you can offer to advertisers. By combining their IM user bases, MSN and Yahoo 'raise the bar' that Google would need to clear to establish dominance as an IM provider, to a very high level. How might it impact the VOIP/telecoms industry? This announcement does not involve VoIP. However, both MSN and Yahoo have made recent technology acquisitions (Teleo and Dialpad respectively), in order to develop VoIP services. Although they are currently focusing on IM interoperability, MSN and Yahoo state that interoperability between their VoIP services is also on the roadmap at some future point. It's important to note that this is another area in which they would meet Google head-to-head, owing to the recently announced Google Talk service. However, the impact on telcos is likely to be minor for the foreseeable future, as all these VoIP services are will be used exclusively, or at least predominantly, for PC-to-PC conversations. John Delaney is Principal Analyst, <href="http://www.ovum.com">Ovum Consumer Group</a>http://www.content-wire.com/msn-and-yahoo-interoperability-messenger-services-01123887600Content Wireadminadvertisers,Advertising,functionality,Internet,internet,market research,marketing,Marketing,Media,migration,new research,partnership,productivity,profiles,publishers,rich mediaOnline advertising one in five display ad buysA new report compiled by internet marketing publisher E-consultancy has found that almost one in five online display ads were placed via an online advertising network in 2004. The research is featured in E-consultancy’s Online Advertising Networks – A Buyer’s Guide. What is an ad network? Ad networks offer greater reach for less outlay: they help publishers sell unused inventory, while allowing advertisers to buy ads across multiple sites at discounted rates. How is the market evolving? E-consultancy discovered that the value of the online ad networks sector in 2004 was £41.7m, based on feedback from the networks themselves. This represents 18% of the IAB’s 2004 market valuation for online display ads (£232.9m). Significant double-digit growth is anticipated for 2005, as the internet marketing sector becomes au fait with the benefits of ad networks. The consensus view is that online advertising networks will increase revenues by 37% in 2005, to £57.1m. This should outpace growth in online display advertising, which E-consultancy estimates at 32% for 2005. What do ad networks charge for online advertising? Ad networks were found to charge between £1 and £4 for a ‘run of network’ standard display ad buy, or up to £10 if ads are targeted. For pop-ups and pop-unders the rate increases to between £5 and £20 CPM, while rich media can command rates of up to £30 CPM. “Online advertising networks are claiming an ever-larger slice of online marketing spend,” said E-consultancy CEO Ashley Friedlein. “Many advertisers might not be too familiar with the benefits offered by networks. We hope that this report will help educate the market. There is a large capability for sustained growth in the future.” The buyer’s guide features in-depth vendor profiles to help publishers and advertisers choose the right network. It also includes a SWOT analysis to help persuade the boss, as well as detailed market research and quotes from industry heavyweights. Networks profiled: Accelerator-Media, ad 2-one, ad pepper, AdLINK, Adsmart, Advertising.com, Adviva, Aura Sports, dgm, eType, MediaBrokers, Migration Marketing and 24/7 Real Media. www.e-consultancy.com <script type="text/javascript">google_ad_client = "pub-7258139694566163";google_ad_width = 300;google_ad_height = 250;google_ad_format = "300x250_as";google_ad_type = "text_image";google_ad_channel ="";google_color_border = "CC99CC";google_color_bg = "E7C6E8";google_color_link = "000000";google_color_url = "00008B";google_color_text = "663366";</script><script type="text/javascript" src="http://pagead2.googlesyndication.com/pagead/show_ads.js"></script>http://www.content-wire.com/online-advertising-one-five-display-ad-buys1122246000Content Wireadminaccuracy,advertisers,architecture,China,international markets,new technology,Technology,WorldHigh Tech in Asia: Meet the DragonA 64-bit microprocessor went into production last quarter that demonstrates China is capable of designing world-class microprocessors, according to a new article published by In-Stat’s Microprocessor Report. The Chinese processor, named Godson-2 (also known as Dragon), is the second chip in the Godson family. The Godson architecture is an unauthorized variation of the popular MIPS architecture from MIPS Technologies, a U.S. company. Based on detailed analysis, In-Stat’s reaches several conclusions, including the following: - China already is capable of designing world-class microprocessors. The only restraint on their performance is that Chinese chip-fabrication technology lags about two generations behind the rest of the industry. However, China is catching up fast, and the Chinese could gain access to state-of-the-art fabrication technology by outsourcing some manufacturing to independent foundries outside China. - The Godson architecture is a close imitation of the MIPS architecture and is about 95% MIPS compatible. The Godson-2 is similar to the MIPS R10000, introduced in 1995. These similarities could raise some controversial intellectual-property issues, because MIPS Technologies has no connection with Godson and hasn't licensed any technology to the Godson designers. - For now, at least, the Chinese are producing Godson processors solely for their own domestic market. However, international exports are possible in the future, especially if the Chinese embed their processors in consumer-electronics products and other finished goods shipped to world markets. China's ambition to make its own microprocessors will affect microprocessor vendors all over the world. In-Stat’s conclusions are based on independent analysis and an exclusive interview with Weiwu Hu, Godson's chief architect. Weiwu is a professor at the Institute for Computing Technology at the Chinese Academy of Sciences in Beijing. A sidebar to the main article has excerpts from this fascinating interview. www.in-stat.com <script type="text/javascript">google_ad_client = "pub-7258139694566163";google_ad_width = 300;google_ad_height = 250;google_ad_format = "300x250_as";google_ad_type = "text_image";google_ad_channel ="";google_color_border = "CC99CC";google_color_bg = "E7C6E8";google_color_link = "000000";google_color_url = "00008B";google_color_text = "663366";</script><script type="text/javascript" src="http://pagead2.googlesyndication.com/pagead/show_ads.js"></script>http://www.content-wire.com/high-tech-asia-meet-dragon1110758400Content Wireadminaccess control,accessibility,advertisers,automation,biotech companies,Business,business applications,business content,business information,business partners,business processes,business solutions,business users,content integration,content management,Content Management,content management applications,content management capabilities,content management platform,content management services,content management software,content management solution,content management solutions,content management system,content management tools,content offerings,content repository,content technology,corporate data,critical business,data access,data management,Data Management,data services,document management,email,environments,global reach,IBM,Information Management,information retrieval,information technology,integration platform,integration software,life sciences,lifecycle,management applications,management capabilities,management environment,management platform,management requirements,management solutions,management technology,management tools,Media,Microsoft,new business,new data,new research,new technology,productivity,project management,provide tools,records management,Records Management,regulatory compliance,repository,rich applications,rich media,rich media content,robust content,search software,search technology,single solution,software applications,software platform,spaces,Standards,streaming media,streamline,system integration,Technology,technology allows,technology integration,technology platform,technology research,technology solutions,text search,usability,vice president,web applications,web content,web content management,web content management system,web users,workflow,XML,XML content management Content Management Software to Enable Business ProcessesLast week IBM unveiled a new software portfolio that extends the reach of content management using web services to seamlessly enable all types of data to be captured, managed and searched as part of normal business processes. IBM is delivering the industry's first and only content and information integration platform to leverage information across diverse repositories, providing a single view of business critical information. The company also added to its broad portfolio of more than 160 industry-specific content management solutions. New offerings for the banking and life sciences industries will help enable clients to leverage their data and meet changing regulatory compliance demands. IBM's new software unleashes the improved performance and integration of Project Cinnamon, part of the company's industry-leading effort to improve the speed and efficiency with which XML documents are processed. The technology also delivers automated indexing and searching capabilities, providing better control over structured and unstructured data repositories and making it easier for end users to store and manage content. IBM's enhanced content management portfolio includes: IBM DB2 Content Manager 8.3 -- with significant enhancements to its robust content management platform, workflow capabilities help clients easily automate processes by providing graphical tools to end users. High-performance document routing integrates with workflow capabilities to help streamline business processes. Complete automation of the capture and management of XML documents is also enabled in a common content repository. To help streamline compliance efforts, IBM is the first company to automate records control of content through integration with DB2 Records Manager. This integration helps ensure automatic, consistent and accurate records declaration and classification across all forms of business content. Other enhancements include expanded integration with Web Services including support for Microsoft .NET environments and new rich media streaming technology. IBM DB2 Document Manager 8.3 -- new records management integration provides simplified, automated document lifecycle management. Additional enhancements include expanded language support, improved usability and productivity features including keyboard accessibility and search enhancements, as well as new security measures through single sign-on capabilities between Content Manager and Document Manager. Together with IBM DB2 Records Manager 4.1.1, the software supports government and corporate industry standards. Document Manager 8.3 is also integrated with standard office and CAD applications, enabling end users to simply save documents as corporate records. IBM DB2 CommonStore 8.3 -- a comprehensive solution for archive and retention management of e-mails, attachments and messaging system content. Records management integration allows end users to easily save e-mail messages and attachments as records, either manually or automatically. IBM DB2 CommonStore 8.3 also manages, retains and disposes of messaging system content to help comply with regulatory, legal and corporate policy requirements. Improved full text indexing, full text searching and retrieval capabilities provide access to all content, message body and attachments from either native client interfaces or archive repository interfaces. Single instance archiving ensures that only one copy of a document is kept in the archive, regardless of how many times the same document was archived by different users. Extended storage platform support helps leverage the most appropriate storage device depending on the lifecycle value of the content. "With this announcement, we're further enabling customers to leverage all types of data with simplified and unified management of both structured and unstructured content," said Brett MacIntyre, vice president, IBM content management. "IBM is enabling the power of content management software to be seamlessly applied across the entire IT environment and linked to common end-user applications to enrich business transactions." Planned availability for DB2 Content Manager 8.3, DB2 Document Manager 8.3 and DB2 CommonStore 8.3 is March 25, 2005. IBM DB2 Content Management is available through IBM and through IBM Business Partners. The DB2 Content Manager portfolio was developed at IBM Silicon Valley Laboratory and IBM Almaden Research Center. www.software.ibm.com/data.http://www.content-wire.com/content-management-software-enable-business-processes1096930800Content Wireadminadvertisers,benefit,dynamic content,Easy Publisher,flexibility,integrity,Internet,internet,launch,leading publishers,market share,marketing,program manager,publishers,revenue share,service revenue,specifically,telecommunications,web content,web pages,wireless servicesBrightAds Automated Content-Targeted Sponsored Links SolutionKanoodle, provider of sponsored listings for search results and content pages, today announced the launch of BrightAds, a self-service tool for small- to medium-sized content publishers that will enable them to run Kanoodle's content-targeted sponsored links on their sites. With the launch of BrightAds, it is now easy for independent Web publishers to add highly relevant sponsored links advertisements to their sites and generate immediate revenue. Kanoodle's listings have until now only been available to the Web's largest content publishers, currently running on a number of the Internet's most well-known and respected sites, including CBS MarketWatch, MSNBC.com, USAToday.com and others. A unique benefit of BrightAds is that it maps ads by "topics" rather than keywords, which prevents core keyword mapping challenges and provides publishers with ads that are more relevant to their site's content. This protects the editorial integrity of publishers' sites, ensuring that the ads appearing on each page are directly related to the context of the reader and are not dependent on arbitrary keywords. Furthermore, BrightAds is the first self-service network to combine the scalability of dynamic targeting with the integrity of editorial review. Relevance generates more clicks and more conversions to sale for advertisers, ultimately resulting in higher revenue for the publisher. "BrightAds offers small- to medium-sized publishers the ability to monetize all of the pages on their sites using the same leading suite of content-targeting products enjoyed by the Web's leading publishers," said Doug Perlson, SVP and General Manager of Kanoodle. "BrightAds was created directly from the feedback we received as part of our ongoing dialogue with publishers about what they wanted from an automated network - it was specifically built to be the most publisher-friendly product in the market." Key features of the BrightAds network include: -- The ability for publishers to monetize their entire site, even on dynamic content pages; -- An easy to navigate sign-up, review and code generation process; -- The confidence that Kanoodle provides only paid ads, so publishers running ads are always generating revenue; -- A variety of adaptable ad units, giving publishers the flexibility to seamlessly integrate listings into their sites; -- A clearly defined revenue share; and -- An easy payment program, currently including PayPal. www.kanoodle.com/about/brightads.coolhttp://www.content-wire.com/brightads-automated-content-targeted-sponsored-links-solution