1189097826Content WireDeskAdvertising,belief,criterion,existence,human rights,images,inevitable,informational,intelligence,intention,mainstream,manipulation,Media,Politics,provide tools,public sector,recent research9/11, How Can American Media live with the official version of the story? <div> <div> By Giulietto ChiesaSeptember 11th, 2001 was a changing point in history and irrevocably altered the global agenda. Many Western convictions were shattered following this tragic and astonishing attack in which three thousand innocents lost their lives. The event sparked a United States military offensive that has resulted in two wars and has changed not only the world's geopolitical situation but also the balance of power that had been established in the preceding decades. Although the culprits were presented to the world with amazing rapidity, it took more than three years to for the United States Congress to form the 9/11 Investigation Commission to formulate an overall explanation of the facts surrounding the attacks and their organization. Only one (alleged) culprit has been found guilty and sentenced to life imprisonment by a regular trial. However, after a careful analysis of the official version, what emerge are not only the numerous lacunas in investigation procedure, but also the clear dishonesty of several other points. The lack of credibility, official reticence and some obvious inconsistencies of the official story raise additional, extremely serious questions. There is no need to lie when the truth is clear. When the powers that be lie, it means there are truths they want to hide. The existence of these falsehoods leads us to believe that the kamikazes did not act on their own, but had powerful allies at various levels of the American establishment, in the machinery of defense, and in the country's intelligence agencies. The media – especially the American media, excepting a very small minority – have accepted the official version. In the years following the attacks a deafening curtain of silence dropped over mainstream the mainstream and journalists applied the axiom of contemporary reporting: “what shouldn't be true, isn't” (Gore Vidal). We do not accept this criterion. In light of the outstanding importance of 9/11 and its global aftermath we cannot tolerate these numerous omissions, and apparent thoughtlessness, carelessness, and blaring silence. The "inefficiency-incompetence" theory does not bear out even the most basic analysis. The inadequacy of this theory leads us to suspect a deliberate intention to keep the truth from reaching the general public. Faced with the multitude of unexplained curiosities surrounding the event, a crucial turning point in our collective history, we are obliged to question and search for answers. In recent years, the numerous attempts to search for this truth have yielded a massive inventory of rigorously examined data, analysis, and images; this evidence confirms our every suspicion. We want to offer our contribution to this body work, knowing that peace and democracy face terrible risks until light is shed on the responsibility for these attacks and how they were effectively carried out. Experts have written that the truth regarding September 11 th will not be discovered in this generation. We cannot replace the work of investigators who worked with primary data gathered in the field and eyewitness testimony. However, the data they produced contain obvious deceit and imprecision. Our work cannot possibly provide a complete reconstruction of the truth about the entire scenario; it consists nonetheless in verifying whether and how other reconstructions (the official story and the other studies carried out by scholars, journalists, researchers, intelligence agents, and other sector experts) are compatible with the known facts, and whether they are logical, scientific deductions. Only after illustrating the inconsistencies shall we move forward, in search of possible explanations. The titanic task of collecting and analyzing data requires teamwork. We believe in collective research, the aim of which is to produce a series of multimedia informational tools, especially targeted at the experts and journalistic community. A preliminary survey of the available information allows us to conclude that the level of knowledge regarding this event and its implications is extremely low, even among politicians and the media. We are aware that treating this subject exposes us to two risks: the more minor risk of being grouped in the category of paranoid, conspiracy-theorists; and the greater risk of becoming exposed to inevitable attack from the mainstream media, in other words, those who've kept silent until now. For this reason, this project has sought the involvement of specialists in the various fields of investigation. These individuals provide the necessary guarantees to avoid manipulation and factious misinterpretation of our work. We are also aware that judgment about the dimension of complicity - official or unofficial - might be very varied. However we are all united by the belief that the importance of this issue renders independent inquiry is absolutely indispensable. This must be done not only in the name of the victims, but also in the name of world peace, and our very status as citizens as civil and human rights have been seriously compromised since 9/11, as have the basic norms of the international community. </div> </div> <div><div>Giulietto Chiesa, Franco Fracassi </div> <div>Megachip organisation's working group on 9/11 </div><div> </div><div>www.zerofilm.it </div><div> </div></div>http://www.content-wire.com/9-11-how-can-american-media-live-official-version-story1177369200Content Wireadminacquisitions,Advertising,Business,business content,business models,Companies,computer,dynamic content,global network,Google,headlines,landscape,market research,market research firm,models,profiles,recent research,research analyst,research firm,worldwide marketUser-Generated Content Market in FluxLawsuits, acquisitions, and experimentation are now the tools being used to craft the User-Generated Content (UGC) landscape, and even with all that has transpired, we still only have an unfinished foreground in place,say analysts. Business models continue to adapt and change, as do experimentations with advertising, making the overall landscape of this market appear to be as dynamic as a feather in the wind, the high-tech market research firm says. "Three companies in particular have and will likely continue to make headlines: Google, YouTube, and Viacom," says Michael Inouye, In-Stat analyst. "The US continues to be the market leader and will be for the foreseeable future," he says. Recent research by In-Stat found the following: - Worldwide revenue from UGC content will increase from $80 million in 2006 to $1.6 billion in 2011. - Flash continues to be the output format of choice. - As more UGC content is viewed on the TV rather than the computer monitor, the impetus to both submit and receive higher quality content will translate to much larger files being uploaded and downloaded. www.in-stat.comhttp://www.content-wire.com/user-generated-content-market-flux1168905600Content WireadminAdvertising,conversion,Development,elements,game,market research,market research firm,Microsoft,new research,productivity,publishers,recent research,research analyst,research and development,research firm,revenue growth,risk management,service revenue,software vendors,strategic partnership,video content,WorldPaid Online Content a Key to Gaming Vendor StrategyIt is becoming obvious that in the increasingly expensive world of producing consoles and games, both the console vendors and software publishers are looking to the online world to recoup development costs, reports In-Stat. Paid downloadable content and advertising are becoming key elements in this process, the high-tech market research firm says. "Sony and Nintendo both launched new online efforts focused on providing paid downloadable content in the form of games from past consoles as well as casual games that will be available for $3 to $15," says Brian O'Rourke, In-Stat analyst. "Meanwhile, Microsoft continued to be the leader in the online console space in 2006, with its announcement of a video and movie download service for the Xbox 360." Recent research by In-Stat found the following: - From 2005 to 2010, annualized growth of console subscribers will be 40.8%, and growth of handheld subscribers will be 94.2%. - Online console revenue will grow at a 46% annual rate over the same period. - Revenue from handheld online gaming may begin to become a factor in 2007. www.in-stat.comhttp://www.content-wire.com/paid-online-content-key-gaming-vendor-strategy1160521200Content Wireadminadvertisers,Advertising,Business,business content,business need,business professionals,consumers,consumption,content acquisition,content integration,Google,industry news,Internet,internet,Media,networking,new business,news content,news sites,People,telecom,video content Google in Heaven say AnalystsAs most of you are probably aware last night Google confirmed its all share $1.65b acquisition of YouTube. As Richard Holway, Director of Ovum said yesterday "This is a 'marriage made in heaven'. It really makes Google the powerhouse to beat right now." Today, John Delaney, Principal Analyst, comments further. "We hear a lot these days about the 'long tail' - the idea that the one-to-one nature of the internet as a content medium will lead to a much wider range of content being consumed, created by both professionals and by consumers themselves" Delaney says. "Like most new ideas, the 'long tail' is being over-hyped. So personally, I'm grateful to Scott Watson, an executive at Walt Disney Imagineering, for introducing me to the concept of the 'short dog'. Put simply, the 'short dog' is the small number of big hits that dominate the movies, songs and other types of content which are consumed". There's a lot of focus on how YouTube is 'democratising' production and consumption of video, and clearly that has been an important factor in its success to date, says the analyst. "But we also need to consider its importance as a business phenomenon going forward. YouTube is primarily important not because it creates a new paradigm in video entertainment, but because it is a people magnet. It attracts a very large number of people to a single place on the internet. Once those people are there, content producers can sell them their content, and advertisers can expose them to their advertising. Content blogging and social networking sites are becoming important sources of advertising inventory. What is most interesting, then, about Google's acquisition of YouTube is that it is the second major takeover of the new advertising media by the established advertising media - the first being News Corp's acquisition of MySpace. Rumour has it that a third one will not be far behind, with Yahoo making eyes at FaceBook. And all this is happening without a whimper from either the competition authorities or the advertising industry. To paraphrase Bob Dylan: 'something is happening and they don't know what it is, do they Mr Jones?' " www.ovum.com <script type="text/javascript">google_ad_client = "pub-7258139694566163";google_ad_width = 300;google_ad_height = 250;google_ad_format = "300x250_as";google_ad_type = "text_image";google_ad_channel ="";google_color_border = "CC99CC";google_color_bg = "E7C6E8";google_color_link = "000000";google_color_url = "00008B";google_color_text = "663366";</script><script type="text/javascript" src="http://pagead2.googlesyndication.com/pagead/show_ads.js"></script>http://www.content-wire.com/google-heaven-say-analysts1160521200Content Wireadminadvertisers,Advertising,biotechnology,Business,business content,business need,business professionals,consumers,consumption,content acquisition,deploy,Google,industry news,Internet,internet,Media,networking,new business,news content,news sites,People,video contentGoogle in Heaven say AnalystsAs most of you are probably aware last night Google confirmed its all share $1.65b acquisition of YouTube. As Richard Holway, Director of Ovum said yesterday "This is a 'marriage made in heaven'. It really makes Google the powerhouse to beat right now." Today, John Delaney, Principal Analyst, comments further. "We hear a lot these days about the 'long tail' - the idea that the one-to-one nature of the internet as a content medium will lead to a much wider range of content being consumed, created by both professionals and by consumers themselves" Delaney says. "Like most new ideas, the 'long tail' is being over-hyped. So personally, I'm grateful to Scott Watson, an executive at Walt Disney Imagineering, for introducing me to the concept of the 'short dog'. Put simply, the 'short dog' is the small number of big hits that dominate the movies, songs and other types of content which are consumed". There's a lot of focus on how YouTube is 'democratising' production and consumption of video, and clearly that has been an important factor in its success to date, says the analyst. "But we also need to consider its importance as a business phenomenon going forward. YouTube is primarily important not because it creates a new paradigm in video entertainment, but because it is a people magnet. It attracts a very large number of people to a single place on the internet. Once those people are there, content producers can sell them their content, and advertisers can expose them to their advertising. Content blogging and social networking sites are becoming important sources of advertising inventory. What is most interesting, then, about Google's acquisition of YouTube is that it is the second major takeover of the new advertising media by the established advertising media - the first being News Corp's acquisition of MySpace. Rumour has it that a third one will not be far behind, with Yahoo making eyes at FaceBook. And all this is happening without a whimper from either the competition authorities or the advertising industry. To paraphrase Bob Dylan: 'something is happening and they don't know what it is, do they Mr Jones?' " www.ovum.comhttp://www.content-wire.com/google-heaven-say-analysts-01158188400Content Wireadminadvertisers,Advertising,broadband,broadband service,business process management,business user,Companies,consumers,content creators,creators,customer service,home networking,Internet,internet,launch,Media,mobile content,networking,relationship management,relationships,senior analyst,stable,taggingBT moves into the market for user-generated contentBT has partnered with the creators of the US PodShow Network to launch BT PodShow, a British version of the broadband Internet site that enables creative individuals, media production companies and record labels to distribute their content direct to consumers. Annelise Berendt, Senior Analyst and Service Manager says that'S an interesting and strong move for BT. "By partnering with the creators of a successful venture in the US, BT is getting know-how and expertise in the user-generated content (UGC) arena, and most importantly expertise that knows how to monetise UGC through solid advertising relationships. PodShow in the US is funded by big brand advertisers more akin to the TV broadcast network model, rather than the click-through approach of the Internet. This model will be replicated in the UK, although BT says that subscription may become a possibility further down the line. For PodShow's founders looking to enter the UK market, BT provides a ready-made broadband customer base, a reliable network and over the longer term, potentially a way into the networked home. PodShow will become part of BT Vision's IPTV offering, due to launch later this year, and will be offered to BT broadband users, as well as being available to all UK Internet users via a URL. It will also be available on mobile. BT also represents a trusted name on which to draw in the big brand advertising community. But whether the BT brand is such a good idea in terms of drawing in the punters remains to be seen. Tagging a corporate giant's name onto a UGC service may reduce its appeal to the generation of consumers-turned-content-producers that has built the social networking giants including MySpace, YouTube and Bebo. BT will never be a 'cool' brand, and BT PodShow is right not to attempt to replicate these sites. BT says that the venture is a hybrid between social networking and a media network; essentially it is using the social networking element to support the aggregation of quality content. But getting the message across to consumers as to exactly what this service offers them may prove more difficult than expected" www.ovum.com <script type="text/javascript">google_ad_client = "pub-7258139694566163";google_ad_width = 300;google_ad_height = 250;google_ad_format = "300x250_as";google_ad_type = "text_image";google_ad_channel ="";google_color_border = "CC99CC";google_color_bg = "E7C6E8";google_color_link = "000000";google_color_url = "00008B";google_color_text = "663366";</script><script type="text/javascript" src=" http://pagead2.googlesyndication.com/pagead/show_ads.js"></script>http://www.content-wire.com/bt-moves-market-user-generated-content1158188400Content Wireadminadvertisements,advertisers,Advertising,broadband,broadband service,Companies,consumers,content creators,contracts,creators,customer service,environments,home networking,Internet,internet,launch,Media,mobile content,networking,relationships,senior analyst,tagging,web pages,wireless technologiesBT does user-generated contentBT has partnered with the creators of the US PodShow Network to launch BT PodShow, a British version of the broadband Internet site that enables creative individuals, media production companies and record labels to distribute their content direct to consumers. Annelise Berendt, Senior Analyst and Service Manager says that 'This is an interesting and strong move for BT': "By partnering with the creators of a successful venture in the US, BT is getting know-how and expertise in the user-generated content (UGC) arena, and most importantly expertise that knows how to monetise UGC through solid advertising relationships. PodShow in the US is funded by big brand advertisers more akin to the TV broadcast network model, rather than the click-through approach of the Internet. This model will be replicated in the UK, although BT says that subscription may become a possibility further down the line. For PodShow's founders looking to enter the UK market, BT provides a ready-made broadband customer base, a reliable network and over the longer term, potentially a way into the networked home. PodShow will become part of BT Vision's IPTV offering, due to launch later this year, and will be offered to BT broadband users, as well as being available to all UK Internet users via a URL. It will also be available on mobile. BT also represents a trusted name on which to draw in the big brand advertising community. But whether the BT brand is such a good idea in terms of drawing in the punters remains to be seen. Tagging a corporate giant's name onto a UGC service may reduce its appeal to the generation of consumers-turned-content-producers that has built the social networking giants including MySpace, YouTube and Bebo. BT will never be a 'cool' brand, and BT PodShow is right not to attempt to replicate these sites. BT says that the venture is a hybrid between social networking and a media network; essentially it is using the social networking element to support the aggregation of quality content. But getting the message across to consumers as to exactly what this service offers them may prove more difficult than expected" www.ovum.comhttp://www.content-wire.com/bt-does-user-generated-content1156978800Content Wireadminaccess digital,Advertising,bodies,broadband,broadband access,broadband service,broadband services,categorization,collaboration,content management,content offerings,Content Technologies,digital music,dynamic content,email,global content,global network,Internet,internet,launch,leading the way,Media,mobile content,mobile devices,mobile phones,mobile services,music,music services,partnership,People,Poland,service offerings,six months,strategic partnership,WorldCommunity Based Wifi Network In PolandFON, the largest WiFi community in the World, and Onet, Poland's leading Internet portal, today announce that they have signed a strategic partnership to jointly develop products and services for the Polish market under the jointbrand Onet FON. In order to promote "Onet FON" WiFi Access Points, Onet will build hotspots in Poland and promote Onet FON routers in its upcoming DSL offering, so that Onet subscribers automatically become members of the FON community and are able to surf for free on all FON Community Access Points in the World. Onet.pl, owned by Grupa Onet.pl S.A. (GRO/WSE), is Poland's leading Internet portal with over 200 different services and over 4 million active e-mail accounts. On a monthly basis, it records over 2 billion page views. Onet.pl develops and launches new types of advertising targeted to the local market, as well as online games, premium content and online sales for Internet domains, premium SMS services for mobile phones and airplane tickets. The company reported dynamic growth in the first six months of 2006 of 46 % increase in its total sales from corresponding period in 2005. Onet.pl is part of Poland's leading media group, TVN Group (TVN S.A., TVN/WSE), which apart from Onet, is active in television broadcasting and production. Lukasz Wejchert, CEO, Onet, said: "Customers have the right to communicate at fair prices whatever the means. Disruptive technologies allow us to fulfill their needs. With OnetSkype we revolutionalized the way Polish people communicate with each other across the Globe. With Onet FON, I am convinced that we will revolutionalize the way people use the Internet. Our Wifi network will provide ultimate mobility to our user base - and that is Global. We are partnering with FON in order to expand this service further through the the "Onet FON" WiFi hotspots, bringing the free, Internet based calling to those homes, schools, small businesses and hotels, who have broadband access to wider offerings of the Internet at faster transmission speeds. FON is a great company, and we are pleased to have them as our partner." Martin Varsavsky, CEO, FON said: "The Polish internet community is fast becoming one of the largest in Europe. A lot of it thanks to the creativity of the people at ONET who we are so happy to partner with. At FON we have a simple proposition, you pay for your bandwidth at home,install a FON enabled router and you travel the world connecting to the internet for free. Nowadays more and more devices are coming with WiFi including PSPs, Nintendo DS, laptops, digital cameras, music devices, portable TVs, and the new Skype phones that make Skype go mobile. With FON Polish foneros will be able to roam their country and the world with their gadgets without having to pay the high charges that other technologies such as 3G demand." Many leading manufacturers, such are Nokia, Ericsson and Motorola have already launched WiFi phones to the market, to be followed by Netgear, Belkin, Edge-Core, SMC and FON's parent, SKYPE. These phones look and feel like mobile phones, but they actually operate over a WiFi (internet protocol) network using radio spectrum.http://www.content-wire.com/community-based-wifi-network-poland-01156978800Content Wireadminadvertisers,Advertising,Companies,marketing,Marketing,Media,net income,new generation,new research,next generation,provide tools,research firm,weblogSM (Social Marketing!) For Next Generation AdvertisingSocial media has grown exponentially in the past year,allowing advertisers to engage in an ever-changing dialogue with customers. In the near term, an increasing number of advertisers--over forty percent--are planning to use new online social marketing tactics such as viral, Weblog, and podcast advertising, according to JupiterResearch. The firm says that it will add Social Marketing to its suite of research products, aiming to provide marketers and site owners with recommendations on how to profit from the use of consumer generated content, blogs, podcasts, and other emerging media tools. "Social Marketing helps companies capitalize on the growing phenomenon of interactive social media," said David Schatsky, President of JupiterKagan.http://www.content-wire.com/sm-social-marketing-next-generation-advertising-01153263600Content WireadminAdvertising,Artesia Dam,asset management,asset management software,benefited,content management,Content Management,content management platform,content management software,content management solution,content management solutions,corporate marketing,customers need,database management,digital asset,digital asset management,enterprise content,enterprise content management,initial customers,management platform,management solutions,marketing,Marketing,Media,Microsoft,Open Text,rich media,rich media content,software platformRich Media Content on High-Availability Database PlatformOpen Text Corporation, provider of Enterprise Content Management (ECM) software, areleased Artesia DAM, version 6.6, running on Microsoft SQL Server 2005 and Windows Server 2003. Open Text developed the new solution to address growing customer demand for more sophisticated digital asset management (DAM) solutions that offered a high level of availability, performance and security, with a lower total cost of ownership (TCO). Customer response has been strong as illustrated by several new customers who will implement Artesia DAM on SQL Server 2005, including NewLine Cinema, Interpublic Group (IPG), St. Jude Medical and Hasbro. This initial wave of new customers deploying Artesia DAM, version 6.6, and SQL Server 2005 demonstrates both the ubiquitous nature of digital content, and Artesia and Microsoft's reach across different industries: media and entertainment, advertising, and corporate marketing. Although the customer solutions vary, the need for sophisticated digital asset management remains the same, says the company. www.opentext.com/microsoft-partnerhttp://www.content-wire.com/rich-media-content-high-availability-database-platform1144191600Content Wireadminadvertisers,Advertising,benefit,choices,computer,consumer service,content management,content syndication,Easy Publisher,marketplace,Media,news content,news service,news site,newspapers,partnerships,publishers,revenue opportunities,service revenue,syndicated content,syndication,syndication services,World Online Content Marketplace Opens DoorsBy creating an online system that facilitates commercial content syndication in an easy peer-to-peer fashion, Mochila says it will bring new revenue to content providers such as magazines, newspapers, and wire services, while offering media outlets of all types an ability to buy the highest-quality feature content a la carte and on-demand. The U.S. division of the world's largest consumer magazine company and one of the world’s largest newspaper publishers are among the top media brands which will be Mochila charter members: Hachette Filipacchi Media U.S., Metro International, MediaNews Group, Freedom Communications, Liberty Group, Fast Company, Inc., Working Mother Media, Entrepreneur Media, Rasmussen Reports, and The Greenspun Media Group. Mochila is designed to solve the number one issue facing content syndication today: the handling of complex licensing rules that allow for media to be bought and sold on a secure a la carte basis worldwide, allowing content publishers to have total control in developing new syndication partnerships. With the world spending just under $2 billion on syndicated news content last year and that number rising to $3 billion by 2008, Mochila aims to be the ideal middleman in facilitating those transactions. Mochila’s site (www.mochila.com) is simple to use for both buyers and sellers: sellers upload content to Mochila’s site and then set price, licensing rules, embargoes and other restrictions. Buyers search for content, review the prices and licensing terms, and then purchase their choices from their shopping cart, followed by an instant download to their computer. The service also provides online advertising and revenue-sharing opportunities. Mochila allows advertisers the opportunity to closely align advertising with relevant content. Mochila buyers can choose to accept online advertising and earn revenue. When a buyer accepts advertising, content is free, and the revenue from the advertising is shared among the buyer, seller and Mochila. www.mochila.comhttp://www.content-wire.com/online-content-marketplace-opens-doors-01139875200Content WireadminAdvertising,application tools,architecture,consumers,content management,Content Management,content management application,content management services,content management solution,content management solutions,content management tools,content syndication,content technology,deploy,Information Management,information technology,management application,management solutions,management technology,management tools,People,profiles,provide tools,publishers,syndication,syndication services,Technology,technology provider,technology solutions,unique visitors,user profiles,web content,web content management,web usersMore Community For Content ManagementProspero, provider of community content management solutions, announced its Ratings and Reviews, a hosted application for capturing, aggregating and managing community members? opinions and experiences on products or services. The technology enables online publishers to rapidly deploy ratings and reviews that are seamlessly integrated with relevant portions of their site. This application provides a venue for consumers or readers to post unbiased, relevant information about their personal first hand experiences. Organizations can now get immediate consumer opinions and feedback on their products or services. Utilizing Prosperos unique Active Content API, the user feedback can be integrated with editorial reviews and displayed anywhere on an organizations web site while still maintaining editorial control. Among the features: o Discussion Boards: Encourages site visitors to react to articles and interact with each other by posting and reading messages and responding to polls. Discussions are organized in topic-based folders. Moderators can use a variety of tools to lock out disruptive users and approve or delete content. o Blogs: Full featured blogs enable authorized staff or end users to publish regular articles within a customized layout that accommodates site-specific branding, navigation and advertising. Prospero Blogs include popular features such as syndication via RSS feeds, automatic calendaring of entries, visitor tracking, and polling. o Profiles: Enables members to create personal profiles and find other people with common interests o Chats: Always-available chat rooms provide site visitors an opportunity to participate in live discussions where they can type messages back and forth with other members online at the same time. o File Libraries: Collections of files ?€“ programs, Word documents, spreadsheets, and nearly all other files types ?€“ can be shared with the group. www.prospero.comhttp://www.content-wire.com/more-community-content-management-01138752000Content Wireadminaccounting,Advertising,Business,business metrics,computer,corporate marketing,game,Google,market research,market share,marketing,Marketing,metrics,migration,publishers,research director,sales and marketing,sales efforts,share price,stock,Turkey,user experience Financial analysts get Google forecasts wrongQuarterly revenues were up 22% on Q3, and up 86% on the same period in 2004, reaching $1.92bn. For the full year, revenues - of which 99% comes from advertising - were up 92%, reaching a staggering $6.14bn. Considerable global expansion efforts during the year saw operating expenses grow ahead of expectations by 42% to $1.55bn. Despite this, the company reported full-year operating profits that were up by 88% on 2004 at $2.02bn. Google's enterprise software licensing business, while still accounting for only 1% of the company's overall business in 2005, grew by 60% over the previous year. Revenues from outside the US grew faster than overall revenues, going up to 39% of the total compared to 34% in the previous year. Richard Holway, Director at Ovum Research, comments: "It requires a double take when a company that has just reported Q4 gross revenues up 86%, revenues net of commissions nearly doubled at $1.29bn and profits up 82% to $372m, sees its share price crash by 15% in after-hours dealings, knocking $19bn off its market value. The "problem" is that Google doesn't play the game of "steering" financial analysts to make estimates with which it is comfortable. Therefore the analysts have to make up their own. So it is the analysts who should be blamed for getting their forecasts wrong! Google's CEO Eric Schmidt said on the call last night, 'we are very pleased with the performance in every way' and he also added that these results had exceeded Google's internal forecasts. The "problem" is also that, although these growth rates are stellar by anyone's measure, they do represent a slight reduction in the growth rates reported in the last five consecutive quarters. Higher corporate taxes, the dollar exchange rate, a $90m charitable donation, $58m stock options and higher sales and marketing costs all hit profits. Interestingly, Google's UK operations (its biggest market outside the US) were singled out as performing particularly badly in the Christmas period. It seems that Google hasn't quite cottoned on to the fact that us British have a really long Christmas break when we tend to use our computers less. Google, of course, only gets paid when we use those click-through sites, which doesn't tend to happen when you are sleeping off the effects of Turkey overload. Connecting Google's market value with any performance metrics has taxed us for so long that we have given up trying to figure it out. Putting share price and valuation to one side, Google is continuing to invest medium-to-long-term without too much of an eye on short-term expediency. That must be good, and should give its competitors even more cause for concern." www.ovum.comhttp://www.content-wire.com/financial-analysts-get-google-forecasts-wrong-01137715200Content Wireadminadvertisers,Advertising,artificial intelligence,Business,Chad,core business,Google,marketing,Marketing,Media,new business,new release,service revenue,target,web managers Radio Advertising TalkGoogle has agreed to buy dMarc Broadcasting, a privately-owned, California-based automated booking and scheduling service for radio advertisements. Google is paying $102m up front, though performance-related payments means there is scope for the final price to rise as high as $1.24bn. Google says that it plans to integrate dMarc's advertising placement system with its own AdSense placement system. The plan is to open up radio advertising to a new set of advertisers, something that dMarc was already working on but which Google can supercharge. David Bradshaw, Principal Analyst at Ovum, comments: "This is a very wise move: it plays to Google's core strengths of steering ad placements while diversifying into a new market. There's an old adage that marketing managers typically know that half their advertising budget is wasted - they just don't know which half. Google seems to be trying to make sure that whichever half is seen as wasted, it will still get the other half, especially if its attempts to diversify into newspaper advertising and (as rumoured) play into TV advertising succeed. Adding other media to its portfolio makes perfect sense for Google for another reason. Both Google's core web-based revenue earners, AdWords and AdSense, are under attack from click fraud. Of course, Google is continuously stepping up its efforts to combat click fraud, but the fraudsters are also getting continuously more professional and sophisticated. The best that Google can hope for is a draw, but there are voices saying that it could come off the worst, which would undermine its core revenues. On one crucial element the press release is silent: what will happen to Chad and Ryan Steelberg, founders of dMarc? This is the third advertising-based business that these two brothers have set up and sold for a pretty penny. If we were Google, we'd make sure that the sweetest and thickest set of golden handcuffs we could find were placed on the wrists of this pair of innovators." www.ovum.comhttp://www.content-wire.com/radio-advertising-talk1130194800Content WireadminAdvertising,architecture,Companies,content management,Content Management,content management platform,content management services,content management software,content management solutions,content management system,content management systems,content technology,Development,ecommerce,functionality,Information Management,information technology,Internet,internet,investments,knowledge management,Knowledge Management,management functionality,management platform,management solutions,management technology,metadata,new technology,open architecture,open source,Open Source Content Management Systems,Open Text,proprietary,proprietary technology,software platform,source code,source of information,Technology,technology allows,technology companies,technology platform,technology solutions,web content,web content management,web content management system,web pagesContent Management For AdvertisingTresware, an internet technology company announces the development of a new website content management system exclusively designed for advertising agencies as a means of helping their clients manage web information better. Brand-named Continuum Content Management System, Tresware's software design has been proven to change the way companies' manage their websites. The Continuum Manage System is the outcome of Tresware's 10 year expertise in the design and development of website software technology. It's available as a module that agencies can bundle in with the websites they design for clients. And, the Continuum Content Management System can be custom-configured to support a wide variety of needs. According to David Gonzalez, President of Tresware, " ... Continuum simplifies the process that companies use to change their websites. Finally you're capable of making changes to text and graphics according to needs without the knowledge of HTML code". "Unlike many open source systems Continuum's modular architecture truly allows for focused solutions specific to agency client needs. Advertising agencies need to provide their clients with site functionality not just great creative", Gonzalez continued. The Continuum Management System allows for changes via a client online login from anywhere, where by editing web pages can begin immediately. "You can edit text, photos; rename navigation links, update tracking, E-commerce, implement web optimization, and create specialized searching functions, to name a few features", Gonzalez stated. "This truly provides an agency with the platform to design knowing that their client's site will meet all their communications and sales objectives with ease." Tresware is an internet technology company. Headquartered in Farmingdale, New Jersey the company offers a wide array of software and creative services for advertising agencies, business-to-business and consumer companies. For more information on Tresware's full complement of proprietary products and services, contact Tresware at 732.751.0253 or visit its Web site at www.tresware.com <script type="text/javascript">google_ad_client = "pub-7258139694566163";google_ad_width = 300;google_ad_height = 250;google_ad_format = "300x250_as";google_ad_type = "text_image";google_ad_channel ="";google_color_border = "CC99CC";google_color_bg = "E7C6E8";google_color_link = "000000";google_color_url = "00008B";google_color_text = "663366";</script><script type="text/javascript" src="http://pagead2.googlesyndication.com/pagead/show_ads.js"></script>http://www.content-wire.com/content-management-advertising