1138579200Content Wireadminadverts,automation,Business,business applications,business benefits,business case,business content,business information,business need,business opportunities,CMS,Companies,content management,Content Management,content management applications,content management services,content management software,content management solution,content management systems,content technology,current content,deploy,effective communication,email,enterprise applications,enterprise content,enterprise content management,enterprise systems,environments,Information Management,information technology,knowledge management,Knowledge Management,landscape,management applications,management technology,methodology,new business,new technology,pipeline,presence,prospects,relationship,relationship management,relationships,revenue opportunities,senior technology,SiberLogic,software applications,targets,Technology,technology companies,technology deal,XML,XML content managementContent Management Job postingSiberLogic., a leader in innovative XML content management technology, has an immediate opening for an experienced, full-time Senior Sales Executive to join the expanding SiberSafe CMS enterprise sales team in Toronto. (more information below) SUPPORT CONTENT-WIRE PLEASE/adverts <script type="text/javascript">google_ad_client = "pub-7258139694566163";google_ad_width = 300;google_ad_height = 250;google_ad_format = "300x250_as";google_ad_type = "text_image";google_ad_channel ="";google_color_border = "CC99CC";google_color_bg = "E7C6E8";google_color_link = "000000";google_color_url = "00008B";google_color_text = "663366";</script><script type="text/javascript" src="http://pagead2.googlesyndication.com/pagead/show_ads.js"></script> ENDS OF ADVERTS Scope & Responsibility Applicants should have a proven track record in generating a pipeline of opportunities with both new and existing clients, cultivating and managing relationships through a sales cycle, and most importantly, closing business. Strong prospecting, relationship building and client pursuit skills are essential to success in this role.SiberLogic is looking for a Senior Sales Executive who is focused, has a tireless dedication to meeting sales goals, a strong level of business acumen and professional, executive presence. Experience in consultative selling techniques, and dealing with VP and C-level executives is desired.The successful candidate will need to be able to understand the competitive landscape, possess a working knowledge of general business and sales practices to identify business drivers, provide effective value propositions, and deliver a compelling business case that results in a closed sale. Thorough understanding of enterprise and department software sales cycles, political and business factors, and strong negotiation skills are mandatory.Required Background •Minimum of 5 years of proven successful enterprise level software sales experience •Knowledge of and familiarity with XML-based applications and content management systems for technical publications •Proven ability to solve client business issues by providing a software solution and articulating the ROI •Track record of consistently meeting quarterly activity and revenue targets, including achieving annual sales goals at or above $1.5 Million in license and services revenue per annum •Proven ability in selling large/enterprise transactions within F1000 companies •A track record of interfacing and closing business at C-, VP- and Director-levels •Ability to effectively qualify prospects based upon buying criteria •Ability to accurately forecast deal timing and revenue •Attention to detail and ability to keep a Salesforce Automation tool current and updated with activity •Ability to manage a sales cycle and “pursuit team” utilizing a solution sales methodology to close opportunities •Ability to handle multiple accounts simultaneously •Ability to prospect and uncover new opportunities •Proven ability selling cross-functionally within an organization •Excellent communication and presentation skills •Ability to read, understand and navigate through complex political environments •Ability to communicate features and benefits of complex software applications to both IT and Business stakeholders Qualified candidates should submit resume and cover letter via e-mail to:Ian LeeVice-President, Sales & MarketingSiberLogic, Inc. careers@siberlogic.comhttp://www.content-wire.com/content-management-job-posting1119222000Content Wireadminadverts,benefit,Business,business applications,business benefit,business content,business information,business process,business process management,business solutions,choices,Companies,content delivery service,content management,Content Management,content management applications,content management platform,content management solutions,Content Technologies,de facto,Information Management,Internet,internet,key business,management applications,management market,management platform,management solutions,market research,market research firm,maturity,metadata,new business,new research,news content,news service,news site,proliferation,real time,research firm,time to market,traffic,Web 2.0,web applications,web content,web content management,WorldContent Wire News 20 June 2005Sent: Tuesday, June 14, 2005 4:21 PM Subject: Content-Wire News - Content Wire News Content Wire http://www.content-wire.com --------------------------------------- Aloha Content-wire is attempting to resume regularity of our popular newsletter service, after we made an interesting observation. Of course we have always known how important newsletters are for websites. Only lately, however, we have determined the dependency between traffic decline on the site, and the slow down of our newsletter mailouts. It's always nice to spot a firm correlation, in such a world of uncertainties. Another good reason for having to get back into gear is that content management is making it into the ranks of key technologies. Of course we knew our direction when we started following developments a few years back. Developments in CM are happening 360 degrees, as usual. This is because CM is at the center of the internet universe, which grows exponentially. So now we find content management on the agenda of CIO'S, CTO's and CEO'S. Content Management has never been fully just an IT area, we started discussing the organisational implications of CM implementations long ago But some arguments are never convincing enough, especially for organisations not prone to change. Until things happen de facto. Nobody can argue with facts. Companies and CEO's who have been reluctant to the idea of installing a CM, now have no choice. And choices don't come easy. Although late comers may benefit from maturity, given the proliferation of solutions, good quality service is a real differentiator. Good information is key to quality service, both for those who offer it, and for those who demand it. Stay tuned. Keep clickin. Paola Di Maio Content-wire.com CM Post --------------------------------------- Business Process Rule Engine G2 Platform Adds BPEL with Version 8.1 http://www.content-wire.com/cm/cm.cfm?ccs=168&cs=3660 Content Management: Payback Time End-Users Are Focusing on Extremely Practical Applications says survey http://www.content-wire.com/cm/cm.cfm?ccs=168&cs=3633 CRM Market to Grow New figures emerge http://www.content-wire.com/cm/cm.cfm?ccs=168&cs=3658 TECH IT Indices stage recovery in May April witnesses steepest falls in tech indices of the year, but May reverses decline. http://www.content-wire.com/cm/cm.cfm?ccs=168&cs=3693 Web Content Management Market Highlights Forrester Talk http://www.content-wire.com/cm/cm.cfm?ccs=168&cs=3690 Feel free to click on the text link adverts, they are contextualised and relevant to your profession. It brings vital pennies to our credit. Thanks. --------------------------------------- to unsubscribe click below http://www.content-wire.com/Hearit/index.cfm?uEmail=research@content-wire.com&uNews=44 TO RECEIVE THESE NEWSLETTERS BY MAIL SIGN UP HERE <a href="http://www.content-wire.com/Hearit/index.cfm">hERE</a>http://www.content-wire.com/content-wire-news-20-june-20051109462400Content WireadminAdvertising,adverts,Business,business content,business information,business need,business users,constraints,editors,ethics,Google,information retrieval,integrity,Internet,internet,journalism,Journalism,journalism business,key business,line of business,management solutions,marketing,Marketing,Media,multimedia content,new business,new generation,new release,news content,news stories,newspapers,People,publishers,semantic,web content,web usersSemantic Web: The Beauty and the BeastIn the old newspaper days, respectable publications would have clear policies that would state impartiality criteria and the objectivity of content provided, Except for political titles which embed ideologies into editorial policies, what distinguishes good journalism from other types of writing is the ability to provide impartial, informed, objective and verified content Then came the 'infomercial' and 'advertorial' age. Publications had to sell out some of their integrity, and disguise their compromises: stories looked like articles, when they were actually adverts (this is an advert was clearly stated in minute words at the bottom of the item) What a trick eh. Then came the multimedia age, audiences became increasingly confused by flashy formats and stunning presentations, and the value of the information provided became secondary to the gloss. Now most commercial press is marketing, and most journalism is commercial press, let's admit it. At last , the internet fuelled the hopes of information seekers, journalists and publishers alike. A public space where truths could be told black on white, where commercial constraints could be minimal, where publishers could sustain unbiased publications without having to bend - not too much - to the law of the advertiser. An now there are blogs, personal accounts and diaries to complement the news with real first hand information. But while newspapers publishers and editors tend to warrant for what they publish with their integrity (or lack thereof), internet users are the mercy of search engines and algorithms. Hm. Anonymous attributeless central scrutinizers rule. That may be both a good and a bad thing, depending on what turn it takes. Admittedly, Google plays a large role in information retrieval on the internet Its powerful search algorithm and indexing capabilities allow users to crawl the web to locate even the remotest documents related to the search key words. We all use it. Last but not least the 'news' feature, and so many have taken to gmail, both still in beta release but widely adopted. The latest Google toolbar now is making <a href="http://news.bbc.co.uk/1/hi/technology/4287539.stm">people</a> feel <a href="http://www.thetwowayweb.com/2005/02/22">uncomfortable</a>. The concept underlying the <a href="http://www.w3.org/2001/sw/"> 'Semantic Web'</a> is now being used by the commercial machine. Something needs to be added to the work group papers to that effect: the semantic web may need a built in mechanism to counter commercial bias if the internet is to remain a tool for public knowledge and the advancement of society. It doesn't mean that the internet shouldn't be used for business. But users should demand crystal clear policies that mark the distinction between information and advertising. It will take some educating the public about information ethics. Since search engines have become dominant in the life of most net citizens, and since the internet is where most of future media life is going to take place, there is pressure. Now Google is a public company. New pressure is to satisfy shareholders. There are a few possible scenarios ahead: Google will become a giant internet commercial machine, and its faithful users who have loved it from the beginning will be disappointed and move elsewhere to find impartiality in their searches, as fastsearch is just waiting in the line to take centrestage or it will attempt to maintain its scientific integrity and separate its commercial activities labelling anything which is not algorithmically unbiased with a clear, prominent and explicita statements (THIS IS ADVERTISING, SOMEBODY PAID TO GET THIS INFO TO YOU) Either way, newer generation of information users should be educated about the distinction, and quality information <a href="http://www.poynter.org/subject.asp?id=32">parameters</a> should be developed and instilled into the newest generations of cyberculture. THIS IS NOT AN ADVERThttp://www.content-wire.com/semantic-web-beauty-and-beast1015891200Content Wireadminaccessibility,adverts,Business,business development,definitive agreement,Development,information assets,new business,People,public access,unstructured data,usability,virtual,WorldA Code of Practice For AccessibilityWhile ‘web sites usability’ is concerned with standardizing and making pleasurable the browsing experience for the majority of the population, ‘accessibility’ issues are concerned with making online services available to those who have physically impairment. In the physical world, there are public bodies and councils, like the UK Disability Rights Commission (DRC), in charge of enforcing the Disability Discrimination Act 1995, by creating practice rules and enforcing equal access provisions throughout the business community. In the virtual world, the concept of accessibility is trickling in and making its slow impact on web development practices. A Code of Practice issued by the DRC in the UK is the first step towards standardizing those practices, by making it clear that any company providing services through a Web site has the same responsibilities as a company providing services any other way "An airline company provides a flight reservation and booking service to the public on its Web site," according to the Code. "This is a provision of a service and is subject to the Act." The Act The DRC published the new, revised Code of Practice on rights of access to goods, facilities, services and premises for disabled people on 26 February 2002. This statutory Code, agreed by Parliament, provides detailed advice on the way the law should work, together with practical examples and tips. Its status means it must be referred to for guidance in court when deciding on DDA Part III cases. The Code of Practice is <a href="http://www.drc.org.uk/drc/InformationAndLegislation/Page331a.asp">Online </a>http://www.content-wire.com/code-practice-accessibility1014163200Content Wireadminadverts,Companies,content delivery,criterion,infrastructure,People,provide tools,real timeWhen a reverse auction is not really a reverse auctionWhen is a reverse auction not really an auction? Maybe I'm a purist, but a number of people are talking about reverse auctions that aren't real auctions. When I think about a reverse auction I think about a buyer holding a competition between providers of commodities where the primary, if not exclusive, criteria for supplier selection is price. At least this is the definition of reverse auctions in my lexicon. But I keep hearing about this heresy, where companies are operating reverse auctions that aren't real auction. They are creating sheep in wolves clothing. Instead of running ruthless reverse auctions based on price, these companies are incorporating complex variables like inventory, quality, delivery time, supplier ratings, and much more. These companies are buying complex products where price is often far from the primary consideration. If you ask me, this whole thing is just wrong. Don't get me wrong; I have no problem with using the reverse auction infrastructure to conduct automated requests for quotation (RFQ), which is what this is. I just think that we should call it what it is. The term eSourcing is another name that is more appropriate than an auction. The reality is that the reverse auction infrastructure can be quite helpful to the RFQ process. It helps provide a great deal of structure to the process, often times resulting in a more efficient and timely process. Using these sourcing tools, companies can weight the variables appropriately and organize the process to start and conclude on time. But if the primary criterion isn't price, then it isn't an auction. Tangential Rant While I'm on this subject, I have tangential rant. When is a sport not really a sport? I'll tell you when; a sport is not a sport when the sole criterion for deciding the winners is subjective judging. You guessed it, I'm talking about ice-skating. If you ask me there are a number of ice sports like curling, speed skating, hockey, even ice fishing. In these sports, there is a clear winner as defined by objective criteria. Ice-skating is simply not a sport and, as such, should not be in the Olympics. Sure it requires a great deal of athleticism. There is even some risk of bodily injury, which weighs strongly in its favor. But it's still not a sport any more than ballet. I enjoy watching ice-skating. It is quite artistic. In fact, my first crush as an impressionable young lad was for the lead skater in an Ice Capades show. I would certainly miss ice-skating were it not in the Olympics, but that doesn't change the fact that it isn't really a sport according to my lexicon. I don't know whether it is a good or a bad thing, but my purist views on these topics clearly aren't going to change anything. People will continue to call ice-skating a sport. It will remain the most popular event in the Winter Olympics. Furthermore, people will continue to have "reverse auctions" to purchase goods that are not commodities and where price is way down the list of selection criteria. I just wish that we could call them what they really are, namely an exhibition and an automated RFQ respectively.http://www.content-wire.com/when-reverse-auction-not-really-reverse-auction1006819200Content Wireadminadverts,Business,business content,business solutions,content integration,content management,Content Management,content management solutions,content management system,content management systems,global content,global news,integrator,management market,management solutions,Mexico,open source,segment,strategic alliance,system integration,systems integrator,worldwide marketAndale, with Content ManagementGedas, a worldwide subsidiary of the Volkswagen Group, to integrate Stellent in Mexico 27 November 2001 Stellent entered a strategic alliance with Gedas, a subsidiary of Volkswagen Group and one of the largest systems integrators in Mexico the CM system with e-business solutions for customers. Gedas specializes in business IT solutions based on global systems integration that focus on diverse market segments . The integrator plans to implement the Stellent Content Management system as part of several customer projects that are currently underway.http://www.content-wire.com/andale-content-management1003273200Content Wireadminadverts,architecture,broadband,broadband service,content infrastructure,content management,Content Management,content management infrastructure,content management solution,content management solutions,content management system,Content Technologies,content technology,data management,Data Management,digital rights management,Digital Rights Management,discovery,infrastructure,management infrastructure,management solutions,management technology,mobile content,mobile data,mobile devices,mobile network operators,mobile operators,mobile phones,network infrastructure,network operators,new data,new generation,new technology,news content,news service,real time,relationships,risk management,single solution,Technology,technology solutions,time it takesSecuring Broadband Communications New technology provides digital rights protection for streaming content 17 October 2001 Within the growing spectrum of broadband communications, different content and processes require varying levels of security - making it impossible to select a single regime that fits all. A new solution, called Amino Security Agent overcomes the challenge by varying the level of encryption in real time depending upon the type and value of content or transaction. For example, valuable film content may be heavily encrypted, while news, with only transient value,is protected by a lower level of encryption and adverts could be sent in the clear. The company security framework is aimed at network operators, service providers and system builders that need to integrate security into their hardware devices such as digital set-top boxes, PDAs and mobile phones. In this way, businesses are able to implement tailored security solutions that meet their specific needs and also make the best use of bandwidth available, says the company. The technology offers a multi-level security architecture where users are authenticated using highly-secure PKI (Public Key Infrastructure) before moving onto lower strength key generation to protect data passing over the IP network. "In Digital Rights Management, there is a trade-off between security and speed" says Martyn Gilbert, CEO of Amino Communications. "Our approach takes proven technologies such as PKI and combines them with innovative patent-pending technologies from Amino to minimize risk to content dynamically without compromising performance." www.aminocom.comhttp://www.content-wire.com/securing-broadband-communications1003273200Content Wireadminadverts,Business,business content,business information,business model,business models,business solutions,business units,business user,business users,constraints,consumption,Content Technologies,Culture,management platform,market research,Media,models,money,new business,new product,new research,patents,People,product strategy,profitability,proportion,provide tools,relationship,relationships,research analyst,revenue source,risk management,source of information,subscriptions,targets,time and money,time to market,web based,web content,web usersOnline Content: Desperately Seeking Profitability Content producers must be clear about their strategy. Try pitching your model against nine criteria suggests Rebecca Ulph 17 October 2001 “Online content ventures are profitless and directionless. Online content is expensive to create, and advertising-based business models don't provide enough income to cover costs. Also, the culture of free content online makes it very difficult to cover costs. Content providers are desperate for their online business units to make money, and are looking at new technologies such as WAP and ongoing market shakeouts to solve their problems” thinks Rebecca Ulph, analyst with Forrester Research. Tell me about it. Such alternative routes are hardly solutions, thinks the analyst “In many cases, the silo-ed basis of measuring standalone business unit success is flawed, as it fails to account for the effect online activities have on the rest of the business. Content doesn't have an absolute value - value depends on a much wider context. To generate online subscriptions, content must substitute completely for another source, or provide information that cannot be got elsewhere. Audiences which are displaced in some way - either geographically, such as expats, or by time/work constraints, are the best targets for such content” she says. One of three positions Ulph suggests that online content providers should choose one of three strategies. Either they provide substitution services, which replace another source of content and generate online payments , the so called "payment pushers". “Properties where online consumption replaces an offline purchase, because of the added value of the online media. For example, Loot magazine online. In many cases, online access to the adverts will replace a user's purchase of the offline product, because online the product is far more searchable and up to date. Users will pay to access Loot online, and for SMS updates for new adverts relating to their search requirements” she explains Alternatively they could extend and strengthen existing consumer relationships with a low incremental revenue potential , and fall under the label "relationship reapers". “Where only low level of additional revenues would be possible, and online activities should be more about maintaining customer relationships and reducing churn rates. Such as However, online activities have a "value" in continuing a user relationship online, throughout the day/week/month and PR value in ensuring when users go looking for a brand online they can find it. In some instances, small amounts of incremental revenue may be available from existing users who know and trust a brand -- say, ITV for soap updates” the analyst continues They could also focus on brand building and awareness with really no revenue potential, aka "brand builders" Where brands have very easily replaceable content, with no/little value added from being online. Example - Virgin Radio. Users are not going to pay for this content online as it's very generic, easily substitutable, and with the Web even more so -- they have access to thousands of stations. However, online activities have a "value" in finding new readers online, extending the brand values -- Virgin is the fourth most popular radio station on the Web, not all of those listeners are going to be people who listen to it offline too - it's finding a new audience online. Forrester's Nine Criteria Forrester’s guide to calculating which services/content fall into Is based on nine criteria. <li> Business model - what proportion of income comes from users in the offline model? <li> Payment mechanism - how do users pay for the product? (subscriptions, one-offs) <li> Market competitiveness - how easily can users get similar content elsewhere? <li> Time sensitivity of content <li> Interactive tools <li> User generated content - how much is there? <li> Richness of content - what is the depth and coverage of content? <li> Location based - how location-determined is content? Depending on which sector you fall into, advises the analyst, the way to measure the success and returns of the online business will differ. www.forrester.comhttp://www.content-wire.com/online-content-desperately-seeking-profitability-0999471600Content WireadminAdvertising,adverts,Brazil,Business,business case,business content,business information,business model,business models,business need,business process,business process management,case study,content management,Content Management,content management platform,decision support,easy access,economy,Economy,email,failure,game,inevitable,Information Management,innovation,Internet,internet,line of business,management market,management platform,market research,market share,marketing,models,money,money to be made,new business,new economy,new research,news content,news site,news stories,Open Text,private capital,protein,public access,public sector,real time,revenue share,revolution,second half,share information,share price,style site,time and money,time spent,time to market,unique visitors,venture capitalInnovative Models For the Online EconomyCreativity and Innovation are not fashion accessories. They are qualities essential to pioneers. Be part of the revolution, and join the club. 3 September 2001 Economic realities must be faced, the sooner the better. Content-wire launched seven months ago, sustained by individual efforts and vision, rewarded and stimulated by the excellent feedback of our readers. No grant, no public funding, no venture capital, no European Commission money, no advertising revenue. Just our curiosity, confidence and hopes, and our readers' thirst for real information in the mystically exploding content sector. What is content, anyway? We took our editorial destiny in our own hands, and leaped into the big internet void, when it looked as if the online economy dream was dissolving. Now the time has come for that crucial decision to open a ‘subscribers section’. The moment of the truth. It’s an inevitable step for us to grow and be sustainable. There is no such thing as public support for the internet economy. Nor private, for what we know. If we want to make it, it's up to us, including you, essential reader. Like busking opera singers, just no so gracious When we launched the site, we felt like those opera singers and ballerinas who busk in Covent Garden Piazza – just not so gracious – Will anyone stop by to listen to our tune, we wondered, as we started shouting at the top of our voices. Content-wire currently enjoys over 40 thousands unique visitors per month, so we know we have an audience out there... Now the next challenge is to see how many of these 'thousands' monthly visitors are really loyal readers, and how much our content is worth to them. Or do they just drop in because they have nothing better to do? Will anyone subscribe, we wonder now, as we lock our best pieces behind passwords. The Content Economy is No Joke The 'subscription riddle' is no joke indeed. There are a lot of questions to be answered… Can individual items be viewed without subscribing? Yes, for a small fee, say two dollars each. You may have to wait 48 hours before you receive them though, until we automate the process. How did we set the price for a content-wire subscription? Getting the price right is part of winning the subscription game, but your guess is as good as mine, I admit. We are going for one hundred dollars per year, or equivalent amount in gold if you have some commodity surplus. Nice round figure, tha's all. What will I get for my money, readers could legitimately ask? You know all those interesting articles that you have been reading on content-wire so far? A subscription section will allow us to continue publishing to the free pages of the site, and to produce more targeted stories that will be increasingly interesting and useful to you. The Deal In addition to the usual free news content, we’ll publish more researched stories, and, as some research is very labor intensive, we’ll take the liberty to charge for selected items. The capital raised via the subscription scheme will be spent to produce increasingly targeted editorials and research that we know is so valuable. Our plan for the year ahead is to work very closely with our readers, to study our market in detail and help the online content community develop healthy and balanced - not easy considering the swings of the last year or so. Subscribers will be able to access our research material for half the general charge - we cannot disclose much yet but we are working on a couple of papers that will be available for purchase, and subscribers will be entitled to preferential conditions. We have also realized that many of our readers are professional figures, often doing research and keeping up to date in their line of business on behalf of their company. Content-wire is, or should be, part of the research budget.. Talk to us if you’d like to discuss a corporate subscription. Leaping Together In a way we realise that we are asking our loyal readers to become supporters and perform an 'act of faith'. There is nothing to assure you that we'll be here tomorrow, and that we won't just take everybody's money and run off to Brazil, instead of staying at the desk to do more work as we promise. But our destiny is indissolubly tied to yours, we are in this together. There are better ways to make a quick buck, than starting a content information resource, believe me. An alternative for us would be to do some begging, soliciting the interest of benefactors and venture capitalists alike, but that is definitely not in our style, and it would be like admitting failure. It would be like saying that there is no sustainable future for the new economy other than begging. We’d like to prove the contrary, and need your support, now. Readers will be the first to put their hands on our equity If anyone must get their hands on our equity, that should be the readers, content-wire management committee decided from day one. As a token of appreciation for all readers who place their trust with content-wire, we are offering five complimentary shares per year to each subscriber, for the first two years, to those who subscribe before next summer (1 st July 2002). Shares will be issued second quarter 2002, and a total of 20% will be made available to subscribers. More financing options will be available then, in case you may want to buy more than five. If things go well by this time next year you'll have received your content-wire share certificates, possibly printed on lilac paper, and we'll be having our first AGM. What do you think of that? Yes, it’s a leap of faith, and share to subscribers incentive scheme sounds like a good idea to us, but we don't know anyone who has done it before. So what? Yes, you need to be willing to be a little patient, and to experiment with the model, but what else is internet life for? Thanks for sticking with us. We'll do more. If you wish to use content-wire as a communication platform for your business message, you can subscribe to our package subscription deal, which gives subscribers, in addition to premium content access, the right to display a banner on our homepage (position according to availability) for up to two months in a year, and a package of five text newsletter adverts, for a total price of 200 Us dollars, or equivalent currency. So, if you wish to access the stories that carry the dollar sign (($$$)) near the headline, please send 100 dollars to content-wire via paypal (paypal.com, pay content@content-wire.com), and you'll be sent a password to access the Premium section of the site valid for a year, that will enable you to read the password protected items. If you wish to read an individual item that carries the subscription symbol, but do not want to subscribe, send us two dollars and an email specifying the story you want to receive, and we’ll email it to you withing 48 hours or so. Is there any other way you'd like to support content-wire? We are open to suggestions. We are hungry and we need to grow, fast Do not hesitate to send us any questions and comments Yours so very truly Paola Di Maio Managing Editor editor@content-wire.com Regular Subscription, 100 dollars  <form action="https://www.paypal.com/cgi-bin/webscr" methd="post"> <input type="hidden" name="cmd" value="_xclick-subscriptions"> <input type="hidden" name="business" value="editor@content-wire.com"> <input type="hidden" name="item_name" value="conthttp://www.content-wire.com/innovative-models-online-economy989103600Content Wireadminadvertisers,Advertising,adverts,Autonomy,Autonomy,Business,business benefits,business content,business development,business model,business need,business user,categorization,chief executive,content acquisition,content syndication,content technology,customers need,Development,development environment,development time,email,finance,Finance,game,initial customers,initially,integrity,Internet,internet,key business,key industry,market opportunity,market share,marketing,Marketing,match,Media,new business,new technology,one of the few,partnership,profitability,prospects,publishers,relationship,revenue share,revenue stream,search engine,search technology,semantic,syndication,syndication services,take advantage,target,target market,Technology,technology allows,time it takes,time to market,user experienceONLINE CONTENT EXCLUSIVE: Contextual Syndication New syndication model comes with built in revenue stream Paola Di Maio 7 May 2001, 9 am GMT One of the great puzzles that the Internet industry has been trying to solve over the last few years is how online publishers can materialise revenues. Sure there must be ways. Vibrant Media have been working at the concept of ‘contextual syndication’ rather secretly for a few months. They take quality content and match it with relevant advertising. Advertisers pay Vibrant Media per thousands impressions, who pay a per view share to content providers. The idea is straightforward, and it displays the startling simplicity typical of winning business concepts. How come nobody thought about this before? Their ‘contextual engine’, powered by Semio with some Autonomy components, allows for the aggregation and categorization of the content by Vibrant Media, who are committed to sign up branded, reputable online publishers. Thanks to a partnership with Adtech, the technology then matches the most relevant adverts, BT and Gateway have been among the first to sign up. The revenue share to content providers varies from 30 to 50 percent depending on size of partnership. Then webmasters who need content can pick up the code with a few clicks and stick out on their sites in no time. “Our model is based on the principle of mutual advantage” explains Doug Stevenson, CEO “There are clear benefits for all those who take part. To date, online advertising has been unsuccessful mainly because of the difficulties in targeting online readers with relevant advertising. Without any marketing effort, we have registered 25 websites, including Evesham Micros www.evesham.com) and Jobs-at.com (www.itjobs-at.com).” “Based on keywords and concepts, the content is categorised and matched to the most relevant banner held by our system, should there be several banners displaying the same relevance to an article, they will be rotated. Only one banner ad is displayed per article” adds Craig Gooding, CCO. Doug and Craig are both byproducts of AOL Europe, and last November were backed by Gorillapark. They received 1 Million Euros in cash plus services on top. Tim Finn, Content Director, takes the credit for signing up big names from day one: IDG, Vnunet and ComputerWire are the first content providers that make their content available to Vibrant Media “Publishers seem to welcome our model, and most of them, especially those executives who have been exposed to business development in an online environment get really excited” Initially they are addressing the IT content and advertising segments “Because IT advertising is a strong sector” says Tim “Finance and General Business will be next” Vibrant Media prospects look promising. Its model may be the answer to many questions about online content profitability. It also bypasses the perplexity arising from the big question: how can online content maintain integrity and independence from advertising? From what content-wire has observed to date the only relationship between content providers and advertisers is the match given by keyword search and semantic context. “Our customers understand that content is key to audience acquisition, retention and experience, but it is expensive and it requires expertise that firms do not have. Our solution removes this problem; its content is served in full article form directly into a customer's site, replicating the host sites look and feel” say Vibrant Media execs, whose initial target user are typically commercial enterprises who do not – nor intend to – have an online editor “We think there is a lot of opportunity within the SME market” http://www.vibrantmedia.comhttp://www.content-wire.com/online-content-exclusive-contextual-syndication985132800Content Wireadminaccess digital,adverts,Companies,consumers,content creators,content management,Content Management,content management applications,content management capabilities,content management platform,content management services,content management solution,content syndication,Content Technologies,content technology,current content,customers need,decisions,Development,direct access,global content,global network,global reach,global technology,help companies,Information Management,information technology,Internet,internet,launch,leading technology,management applications,management capabilities,management platform,management product,management technology,Media,mobile content,mobile network operators,mobile operators,mobile services,network operators,new product,new technology,robust content,stock,streaming media,syndication,syndication services,Technology,technology companies,technology deal,technology platform,translation,translation technology,users experience,voice services,wireless industry,wireless services,wireless technologiesScreaming Media Integrates Technology into Lucent Solution The technology deal should facilitate revenue generating activities for Lucent platform users 21 March 2001, 11 am GMT ScreamingMedia is to integrate its technology and content services with Lucent's MiLife Media Platform, a new product that enables mobile operators to quickly launch revenue-generating media applications and services. ScreamingMedia will provide technology that enables the development of fully-customized content derived from its global digital content network, which can be precisely filtered to meet the needs of consumers. This technology will enhance the voice browsing and translation, audio content aggregation, alerting and streaming capabilities of the MiLife Media Platform, allowing mobile operators to offer customers highly personalized media services and applications on current and third-generation (3G) wireless networks. "The value of the mobile Internet is delivering content that is relevant to you wherever you are and whenever you need it," said Sandip Mukerjee, director of product management and marketing-Mobile Internet for Lucent Technologies. "Our work with ScreamingMedia will enable mobile operators to provide highly customized content that consumers can access in a number of intuitive ways, including voice-activated services." ScreamingMedia's core technology platform powers both private and general syndication networks for media companies, enterprises and wireless networks, worldwide. Through robust content products, clients have access to content from more than 3,000 publications in ScreamingMedia's global digital content network and can choose to create their own custom content filters, receive already categorized and packaged content feeds, integrate feeds directly from specific providers and integrate stock and weather information, all in real-time. Clients with their own direct licensing agreements with providers or subscribers can use ScreamingMedia's technology products to manage and maintain their own private content networks. The combination of ScreamingMedia's services and Lucent's mobile Internet products will enable mobile operators to reach their customers, anytime and anywhere, with instantaneous, personalized information The Lucent MiLife Media Platform is an industry's software-based, plug-and-play platform to integrate voice browsing, audio content aggregation, alerting and streaming capabilities. It is the newest product in Lucent's Mobile Experience offer portfolio for the mobile Internet, a comprehensive solution designed to help mobile operators worldwide rapidly introduce new personalized and revenue-generating services. "By partnering with Lucent, ScreamingMedia is able to further leverage our suite of technology and content services to more leading mobile operators, worldwide," said Steven Spencer, CTO of Screamingmedia. www.lucent.com www.screamingmedia.com Newsdeskhttp://www.content-wire.com/screaming-media-integrates-technology-lucent-solution983491200Content Wireadminadvertisers,Advertising,adverts,Companies,consumers,content technology,Education,evolution,information technology,innovations,Internet,internet,love,marketing,Marketing,marketing programs,new technology,signs,taxonomy,Technology,technology allows,technology companies,technology deal,vice president,web applications,web contentDigitally Linked Adverts On Text Books Are Great Technology. But Could They Be A Risk for Kids?Unless the fine line between information and advertising is made clear, kids are going to come up unable to discern facts from fiction by Paola Di Maio Digimarc Corporation, a leader in digital watermark technology and applications, has signed a deal with Cover Concepts, who make textbook covers to public schools nationwide. They have announced that the technology will link book cover advertisements to relevant information online. The technology looks great, the application is perhaps a little arguable. We know how valuable kids are to marketers, but education has been spared so far the common commercial dimension. Education, most agree, should be advertising free. "Digimarc MediaBridge technology allows students to link from book covers directly to targeted Web destinations merely by showing the books to a Web camera" says the company in a statement. That's fantastic, to be able to update and expand the syllabus with online interactive resources. "Advertisers will use this new marketing vehicle to offer special promotions, giveaways and discounts through Web-based marketing programs that tie directly to the adverts and sponsorships associated with the textbook covers". Better be careful there. What are the laws and regulations regarding advertising to children? Which is the organisation responsible for keeping an eye on - ehm, regulating - advertising on the internet? What do they say about it. "Digimarc's MediaBridge technology is a great differentiator we can offer our clients" said Missy Godfrey, Cover Concepts publisher. "A book cover is a very non-traditional advertising vehicle, and Cover Concepts attracts clients that are developing cutting-edge campaigns. Kids already love our trendy textbook covers and will be thrilled that the covers are now interactive." That sounds wonderful, but have we thought about the long term implication and the impact on the children? Cover Concepts distributes over 100 million free book covers to students in 40,000 schools nationwide every year. The agreement calls for them to pay a licensing fee per watermarked cover to Digimarc. "Digimarc MediaBridge technology is issuing in a whole new era of advertising. New-age consumers are not content to sit back and be talked at by marketers - they want to interact and that's why Cover Concepts is a great partner for our technology," says Indra Paul, Digimarc MediaBridge vice president in a statement. "Today's high school and junior high students represent the most technologically savvy U.S. age group. This agreement provides a great opportunity to introduce them to a new way of accessing the Internet and information." I do not call advertising 'information', do you? There might be some information in advertising, but unless we draw the line very carefully, the kids are going to grow up without the ability to discriminate and evaluate impartial information to understand who's line they are swallowing. While looking forward to the wonderful innovations brought about by new technology, I am also expecting some signs that companies are aware of the implications on the future of society Paola Di Maiohttp://www.content-wire.com/digitally-linked-adverts-text-books-are-great-technology-could-they-be-risk-kids