<?xml version="1.0" encoding="utf-8"?>
<xml><node><pubdate>1165449600</pubdate><pubname>Content Wire</pubname><author>admin</author><categories>aggregate,content management,Content Management,content management software,content management system,core team,Development,development environment,diversity,integrator,management environment,models,one of the few,open source,open source world,project management,specifically,target,World</categories><headline>Content Management Is It  a Man&#039;s World?</headline><text>Mambo, the popular Open Source Content Management System, announced today its first step in encouraging greater participation of women in the project teams. &lt;br&gt; &lt;br&gt;&quot;The open source world is not much different from other software development,&quot; says core development team member Lynne Pope, &quot;We have a lot of women using Mambo yet statistically, few get involved with the project. We intend to change this.&quot; &lt;br&gt; &lt;br&gt;Mambo, like most open source development projects, tended to be very male-dominated. However, while the ratio of male to female participation is still a long way from equal, Mambo has come a long way in the past year. &quot;We have women on project teams, and two who are members of the core development team&quot;, Lynne said, &quot;Mambo is a meritocracy, and anyone with skills has the opportunity to join the team and work within the project. However, we have found that many women are not comfortable with just joining in on the forum when they first come to Mambo, so we looked for a way to provide a more welcoming environment targeted specifically at encouraging greater participation of women&quot;. &lt;br&gt; &lt;br&gt;The Mambo Foundation has set up a mailing list and encourages anyone with an interest in encouraging greater involvement by women to join. &lt;br&gt; &lt;br&gt;Lynne points out that this list is not exclusive. &quot;We are not segregating women from men; our mailing list allows anyone to join and help. Mambo is not unique in offering a women&#039;s mailing list - we looked at the success of similar models in other projects. Debian has proven the value of setting up a group to get women involved in all aspects of the project. Having that group, building a community of women supporting women, and having obvious role models has resulted in greatly increased participation of women with their project. Our mailing list is a first step in our campaign to get more women involved.&quot; &lt;br&gt; &lt;br&gt;Mambo Foundation President Ric Shreves stated: &quot;By definition one of the underpinnings of the entire FOSS movement is open access. The software is open, the community should likewise be open. The Mambo Foundation supports fully these efforts and is committed to making initiatives like this meaningful. I am proud that we have a very international group at Mambo and I sincerely hope that going forward the project continues to embrace diversity and provides equal access to the community. Successfully incorporating diverse opinions, talents and abilities is one the challenges to making an Open Source project great.&quot; &lt;br&gt; &lt;br&gt;Mambo mailing lists &lt;br&gt;http://mambo-foundation.org/mailman/listinfo/mlady_mambo-foundation.org. &lt;br&gt; &lt;br&gt;Mambo Foundation Forums &lt;br&gt;http://forum.mambo-foundation.org</text><document_id>http://www.content-wire.com/content-management-it-mans-world-0</document_id></node><node><pubdate>1133740800</pubdate><pubname>Content Wire</pubname><author>admin</author><categories>aggregate,CMS,content integration,content management,Content Management,content management software,content management solution,content management system,content technology,global content,global technology,integration software,management technology,multilingual,multilingual content,multilingual solution,partnership,presence,progressive,Rhythmyx,scalable,strategic partnership,strategic technology,system integration,Technology,technology allows,technology integration,translation,translation technology,Web CMS,web content,web content management,web content management system,web managers</categories><headline>  Translations Partnership For Content Management</headline><text>Translations.com and Percussion Software entered a strategic partnership to integrate their products &lt;br&gt; &lt;br&gt; The integration of Translations.com&#039;s GlobalLink Globalization Management System as a multilingual module for Percussion&#039;s flagship Rhythmyx 5.7 Content Management System (CMS) solution allows content managers to produce and update global content in as many as 100 languages.  &lt;br&gt; &lt;br&gt;The combination of GlobalLink translation technology and the Rhythmyx Content Management System creates a one-stop-shopping solution for organizations that want to roll out a scalable multi-site Web presence. &lt;br&gt; &lt;br&gt; &lt;br&gt;www.translations.com &lt;br&gt;www.percussion.com &lt;br&gt; &lt;br&gt;&lt;script type=&quot;text/javascript&quot;&gt;google_ad_client = &quot;pub-7258139694566163&quot;;google_ad_width = 300;google_ad_height = 250;google_ad_format = &quot;300x250_as&quot;;google_ad_type = &quot;text_image&quot;;google_ad_channel =&quot;&quot;;google_color_border = &quot;CC99CC&quot;;google_color_bg = &quot;E7C6E8&quot;;google_color_link = &quot;000000&quot;;google_color_url = &quot;00008B&quot;;google_color_text = &quot;663366&quot;;&lt;/script&gt;&lt;script type=&quot;text/javascript&quot;  src=&quot;http://pagead2.googlesyndication.com/pagead/show_ads.js&quot;&gt;&lt;/script&gt;</text><document_id>http://www.content-wire.com/translations-partnership-content-management</document_id></node><node><pubdate>1124751600</pubdate><pubname>Content Wire</pubname><author>admin</author><categories>adoption,aggregate,Apache,Companies,definitions,deploy,deployments,Development,development environment,development time,environments,functionality,help companies,infrastructures,initiative,integration platform,integration software,key industry,launch,leading technology,management environment,management platform,management product,management requirements,management solutions,management technology,management vendors,models,new product,new technology,open source,open standards,product integration,project management,reliability,respect to,Run Time Technologies,software platform,software vendors,source code,Standards,system integration,Technology,technology companies,technology integration,technology platform,technology solutions,transformation,vice president,web users</categories><headline>Web Service Mediation Framework</headline><text>WSO2, a company started by key leaders of the Apache Web Services Project,  announced the creation of Synapse, a new project tasked with creating a Web service mediation framework. The project proposal has been submitted to the Apache Software Foundation &quot;incubator&quot; under the Web Services project. &lt;br&gt; &lt;br&gt;Synapse is an open source implementation of a Web service mediation framework and components for use in developing and deploying SOA infrastructures. Synapse provides a framework to intermediate between two or more Web Services, allowing users to introduce transformation and routing, promote loose coupling between services, and support greater reliability and resiliency. Additional details about Synapse are available on the Apache Software Foundation Incubator site at http://wiki.apache.org/incubator/SynapseProposal. &lt;br&gt; &lt;br&gt;WSO2 is joined by a list of leading companies in the Web Services and ESB spaces, including Blue Titan, IONA, Infravio and Sonic Software. These companies will draw on their industry expertise and leadership positions to build a set of components that work together with Axis2 and other Apache / open source projects to create a flexible transformation, management and routing system. To seed this project, Infravio will donate code from its X-Broker product. &lt;br&gt; &lt;br&gt;&quot;We are pleased to work with industry leaders on the mediation aspects of Web Services,&quot; said Paul Fremantle, vice president of technology at WSO2. &quot;Synapse is another significant step towards our objective of creating the best possible Web Services platform in Apache.&quot; &lt;br&gt; &lt;br&gt;&quot;The emergence of an open source Web service mediation project under the auspices of the Apache Software Foundation and its successful model for achieving wide-spread adoption represents a major step forward for the evolution of Web Services,&quot; said Dave Chappell, vice president and chief technology evangelist for Sonic Software, and author of the O&#039;Reilly ESB book. &quot;Synapse provides the ideal open, community-based environment for establishing a common, interoperable mediation framework for Web Services, and it will be influential in driving adoption of SOA principles in the industry at large.&quot; &lt;br&gt; &lt;br&gt;&quot;Our donation of X-Broker code to Synapse reflects our continuing commitment to open standards and open source development,&quot; said Miko Matsumura, vice president of technology at Infravio. &quot;We are excited to be working with such a high quality group of companies and individuals. Our primary focus is SOA Registry and this project ensures our customers an open, compatible and complementary run time environment.&quot; &lt;br&gt; &lt;br&gt;&quot;Companies are increasingly interested in leveraging the benefits of open source software to support their SOA initiatives,&quot; said Eric Newcomer, CTO, IONA. &quot;We&#039;re excited that ObjectWeb&#039;s Celtix open source ESB will contribute to Synapse, the Apache incubator project to develop an open source mediation framework. There are many technologies required to deploy a successful SOA, and the Synapse community clearly understands these requirements.&quot; &lt;br&gt; &lt;br&gt;&quot;We view the development of open technologies as critical to SOA adoption and are excited to be working with industry leaders on the creation of Synapse,&quot; said Frank Martinez, CTO and chairman of Blue Titan Software. &quot;Blue Titan believes mediation models and frameworks enable customers to design, deploy and scale SOAs in real-world heterogeneous environments. Synapse will be an open source technology that will help customers be successful with their SOA deployments while leveraging the standards-compliance, interoperability and Web Services focus offered by Apache Axis2.&quot; &lt;br&gt; &lt;br&gt;&quot;One year after the launch of ObjectWeb&#039;s ESB initiative, we are very happy to see that open source is becoming increasingly popular amongst the vendors of integration solutions,&quot; said Jean-Pierre Laisne, ObjectWeb Chairman of the Board and Linux &amp; Open Source Initiative Manager with Bull. &quot;We encourage projects and communities to find synergies and work together, and will work to make ObjectWeb instrumental in this respect.&quot; &lt;br&gt; &lt;br&gt;www.infravio.com &lt;br&gt;www.iona.com</text><document_id>http://www.content-wire.com/web-service-mediation-framework-0</document_id></node><node><pubdate>1101340800</pubdate><pubname>Content Wire</pubname><author>admin</author><categories>aggregate,asset management,asset management software,automation,Business,business information,business process,business process management,business processes,business solutions,current market,decisions,deploy,functionality,Information Management,information technology,integration costs,integration software,leading technology,management capabilities,management functionality,management market,management requirements,management solutions,management technology,management tools,management vendors,provide tools,senior technology,software vendors,strategic technology,Technology,technology integration,technology solutions,visibility</categories><headline>Understanding The Role Of Tools</headline><text>Organizations implementing asset portfolio management solutions must understand the role of these tools in the larger, strategic information technology organisation (ITO), says META Group. &lt;br&gt; &lt;br&gt; &lt;br&gt;In a METAspectrum SM report on the asset portfolio management tools market , META Group reports that understanding the needs of the ITO will lead to more appropriate tool selection to support near- and long-term requirements for aggregating information through automation and/or manual process.  &lt;br&gt; &lt;br&gt;“ITOs often struggle managing the asset side of portfolios, which creates an impression that costs are out of control. Asset portfolio management tools create the ability to understand and manage trends and costs, leading to improved IT costs and controls,” said William Snyder, senior program director at META Group.  &lt;br&gt; &lt;br&gt;“ITOs should carefully review current tools for potential synergies with adjacent tools when deploying asset  &lt;br&gt;repositories.”  &lt;br&gt; &lt;br&gt;META Group finds the asset portfolio management tools market bifurcating into two distinct categories. While all of the tools have some basis in solving a point problem (e.g., help desk, mainframe software costs), the increasing integration of these tools with enterprise-level tools (e.g., portfolio management, service-level agreements) is separating vendors into those selling inexpensive tools that meet basic asset management feature functionality or tools that support decisions on an ITO-wide basis.  &lt;br&gt; &lt;br&gt;“Customers will also see continued consolidation in the market, as vendors with portfolio capabilities (and suitors) will increasingly see the road to true portfolio management incorporates asset portfolio management capabilities,” said Snyder. “The ultimate result is that these repositories will provide a backbone to improved IT business efficiency. The impact to asset portfolio management vendors will be either an increase in visibility and importance within IT organisations or relegation to point-solution status at a commodity price.”</text><document_id>http://www.content-wire.com/understanding-role-tools-0</document_id></node><node><pubdate>1097535600</pubdate><pubname>Content Wire</pubname><author>admin</author><categories>aggregate,benefit,Business,business applications,business benefit,business content,business model,business processes,business units,Companies,content integration,content management,Content Management,content management application,content management applications,content management platform,content management software,content management system,content management systems,help companies,integration platform,integration software,key business,management application,management applications,management platform,management product,management requirements,marketing,matter experts,new business,new product,product integration,software applications,software platform,system integration,vice president,web applications,web content,web content management,web content management system,web server</categories><headline>Content Management Empowers Subject Matter Experts</headline><text>Plumtree Software announced a major upgrade to its content and Web publishing product, Plumtree CContent Server 6.0, which includes a new distributed content administration model, desktop integration, and templates that help reduce IT bottlenecks and lower the total cost of ownership associated with building content-rich composite applications. Content Server 6.0 is a key element of Plumtree&#039;s platform for delivering composite applications that integrate human-managed activities across systems, audiences and business processes.  &lt;br&gt; &lt;br&gt;&quot;Companies can benefit greatly from transferring Web master duties to the business units that are responsible for content. In fact templates in Web content management systems can reduce staffing requirements by 50 to 75 percent,&quot; said Gene Phifer, vice president at Gartner.  &lt;br&gt; &lt;br&gt; &lt;br&gt;www.plumtree.com</text><document_id>http://www.content-wire.com/content-management-empowers-subject-matter-experts</document_id></node><node><pubdate>1090278000</pubdate><pubname>Content Wire</pubname><author>admin</author><categories>adoption,aggregate,broadband,broadband service,broadband services,Business,business need,business solutions,business users,Companies,desire,infrastructure,Internet,internet,interoperability,market opportunity,revenue growth,senior analyst,service revenue,time to market</categories><headline>Home Worker Continues to Drive Broadband Adoption</headline><text>Wanting the convenience of being able to work at home, these telecommuters are adopting broadband as a necessary tool and have proven to be a driving force behind residential broadband adoption, reports Instat/MDR. &lt;br&gt; Companies too are supporting this movement, with some firms going so far as to subsidizing the equipment and service expense to allow their employees to work from home.  &lt;br&gt; &lt;br&gt;&quot;Telecommuters are an important, and growing broadband audience, and with their unique needs, represent an enormous opportunity,&quot; says Kneko Burney, Chief Market Strategist for In-Stat/MDR&amp;#8217;s Business Infrastructure &amp; Services group. In addition, Burney notes that &quot;soft&quot;  &lt;br&gt;factors, such as the desire to stay closer to family, avoid the stress of the office, and cut back on commuting time, coupled with the need to extend the work day (due in part to downsizing), have translated to increased interest in telecommuting among employees - as well as  &lt;br&gt;businesses.  &lt;br&gt; &lt;br&gt;The researchers expect that the greatest growth in residential business  broadband will occur in 2004. However, growth is expected to slow dramatically thereafter for both DSL and cable modems as the growth of  &lt;br&gt;full-time telecommuters stagnates and that of part-time daytime telecommuters slows down. &quot;As growth declines, providers will be able to continue revenue growth through the promotion of fuller service bundles particularly targeted to this market,&quot; says Amy Cravens, a Senior  &lt;br&gt;Analyst.  &lt;br&gt; &lt;br&gt;&lt;b&gt;Other findings&lt;/b&gt;  &lt;br&gt; &lt;br&gt;* By 2008, the US business market is expected to support nearly 51 million telecommuters, nearly 14 million of which are expected to work from home full-time.  &lt;br&gt; &lt;br&gt;* Telecommuters need and subscribe to different services compared to other residential Internet users  &lt;br&gt; &lt;br&gt;* Cable clearly outpaces DSL in terms of number of subscribers in the US business at-home workforce, however, there is a significant opportunity to offer DSL as a part of a bundled solutions for telecommuters.  &lt;br&gt; &lt;br&gt;www.instat.com</text><document_id>http://www.content-wire.com/home-worker-continues-drive-broadband-adoption</document_id></node><node><pubdate>1034204400</pubdate><pubname>Content Wire</pubname><author>admin</author><categories>aggregate,application development,Canada,Development,enterprise systems,Japan,market research,perspective,program manager,research and development,second half,stable,subsidiary,worldwide market</categories><headline>Tougher year than anticipated for IT</headline><text>The IT services market is facing a more difficult year than IDC forecast at the outset of 2002. &lt;br&gt; &lt;br&gt;IDC has lowered the 2002 worldwide IT services growth rate to 6.7%, a reduction of 3.9 percentage points from the earlier forecast growth rate of 10.6% for the year. &lt;br&gt; &lt;br&gt;IDC also revised its 5-year-forecast and predicts &lt;br&gt;that IT services spending worldwide will increase to $572 billion by 2006, a compound annual growth rate (CAGR) of 10.6%. &lt;br&gt; &lt;br&gt;&quot;The 2002 discrepancy is primarily the result of two market assumptions built into our forecast that did not hold true&quot; says Ned May, program  &lt;br&gt;manager of IDC&#039;s Worldwide Services research. &quot;First, IDC expected enterprise spending &lt;br&gt;in the first half of 2002 to be stable. However, spending on many IT services actually declined during this period. Second, the anticipated  &lt;br&gt;pick-up in demand by the middle of 2002 is now not expected until the last quarter of 2002, and a full recovery is not expected until the spring of 2003.&quot; &lt;br&gt; &lt;br&gt;IDC believes no region escaped lower growth rates in this midyear revision of IT services spending. &lt;br&gt; &lt;br&gt;In aggregate terms, the United States, closely followed by Canada, saw the largest downward revision in forecast spending for 2002 and beyond.  &lt;br&gt; &lt;br&gt;The regions least impacted by this revision were Japan and Eastern  Europe, Middle East, and Africida. Finally, the Asia/Pacific region, excluding Japan, also saw a downward revision in its overall growth  &lt;br&gt;rates, but the outlook for the IT services market still remain bright with an expected CAGR of 20.5% through 2006. &lt;br&gt; &lt;br&gt;From an IT services perspective, project-oriented IT services markets such as systems integration, IS consulting, and custom  &lt;br&gt;application development suffered more severely than anticipated, and in aggregate, their 2002 growth rates were revised downward nearly 5  &lt;br&gt;percentage points. &lt;br&gt; &lt;br&gt;IDC&#039;s forecast growth rates for all outsourced IT services ranging from IS outsourcing to ASPs were also lowered in this midyear update. However, in aggregate, the forecast growth for these markets remains a healthy 14.5% for 2002.</text><document_id>http://www.content-wire.com/tougher-year-anticipated-it</document_id></node><node><pubdate>1028502000</pubdate><pubname>Content Wire</pubname><author>admin</author><categories>aggregate,application developers,Business,business content,business functions,business need,CMS,Cofax,Companies,competitive advantage,computer,computer systems,consultancy,content management,Content Management,content management application,content management services,content management software,content management solution,content management system,content management systems,content technology,corporate marketing,customers need,desktops,economy,Economy,enterprise content,enterprise content management,enterprise systems,Enterprise Web,EVER,FileNet (IBM),France,IBM,implementation costs,Interwoven,Interwoven,investors,java,key business,key industry,mainstream,management application,management market,management product,management technology,management vendors,marketing,Marketing,new business,new economy,new product,new technology,one of the few,open source,Open Source Content Management Systems,operating systems,risk management,significantly,software developers,software vendors,Technology,technology companies,technology provider,Vignette,web based,Web CMS,web content,web content management,web content management system</categories><headline>Small is Beautiful, When Selling CMS</headline><text>The software industry has never been kind to its pioneers. Who remembers Seattle Computer Products, WordPerfect, AmiPro or NeXT? &lt;br&gt; &lt;br&gt;They all developed world-beating products that fell by the wayside through a combination of bad business deals and rapidly dating technology. &lt;br&gt; &lt;br&gt;iSeattle Computer Products disappeared shortly after selling their disk operating system to Bill Gates&#039; fledgling company. WordPerfect are still selling their word processor and office suite, but are now part of Corel. AmiPro is still available from Lotus, but NeXT&#039;s innovative windows-based GUI has, as far as I know, completely disappeared. &lt;br&gt;  &lt;br&gt;It seems that the web content management industry is also losing its pioneers.  &lt;br&gt;  &lt;br&gt;Expectations of billion dollar revenues are forcing the founders of the CMS industry to abandon their web roots and reposition themselves in the Enterprise Content Management market against the likes of FileNET, Documentum and IBM. &lt;br&gt;  &lt;br&gt;This may bring higher order values, but they are now losing out in the very sector that they created. A growing number of small companies are starting to sell content management systems that cost a fraction of the price and in many cases, perform better than their predecessors. &lt;br&gt; &lt;br&gt; &lt;br&gt;&lt;b&gt;Consultancies doing it for themselves&lt;/b&gt; &lt;br&gt; &lt;br&gt;With the market becoming more competitive, everyone is looking to cut their costs, and many consultancies are doing this by dispensing with the commercial CMS and bundling their own product in with implementation services. &lt;br&gt;  &lt;br&gt;The UK&#039;s Ocula are taking this approach with their Adeptive product. They focus on providing a combination of the CMS, implementation services, and hosting. This means that although the CMS price is low, the value of the other services more than covers their costs. &lt;br&gt;  &lt;br&gt;With clients including Johnson &amp; Johnson MSD and Alterian this seems to be paying off for Ocula, who have found that as well as the cost advantage, they are also able to more closely tailor the solution to individual clients than if they were using a mainstream product. &quot;When you build the CMS yourself,&quot; says Managing Director Andrew Bailey, &quot;you can develop bespoke application modules to meet exactly what the customer wants.&quot; &lt;br&gt; &lt;br&gt;&lt;b&gt;Who needs to pay for software?&lt;/b&gt; &lt;br&gt; &lt;br&gt;Other consultancies are going a step further and implementing freely available open source content management systems for their clients. As well as eliminating the license cost, the open source approach overcomes the need for an internal R&amp;D team to develop the product. &lt;br&gt;  &lt;br&gt;Paris based consultancy Smile were developing their own in-house CMS until they discovered open source product Cofax.  &lt;br&gt; &lt;br&gt;In explaining the decision, Smile&#039;s Managing Director Patrice Bertrand says, &quot;Our home-made way of dealing with content was archaic and we were starting to lose customers.&quot; There was no formal training available for the system, but they found that within two weeks their Java developers were able to start work on customer facing projects. &lt;br&gt; &lt;br&gt;They have subsequently won significant new business with key clients including Les Editions La Cigale, and France&#039;s CEA. &lt;br&gt;  &lt;br&gt;When arguing against open source software, commercial vendors often point to problems in supporting or enhancing open source software, but Smile have worked this to their advantage, &lt;br&gt;developing new functions for the CMS as part of their client work.  &lt;br&gt; &lt;br&gt;This has made them more responsive to their clients needs, and when they incorporated the enhancements back into product, their reputation as a developer of Cofax sites was greatly enhanced. &lt;br&gt; &lt;br&gt;&lt;b&gt;Blogging it &lt;/b&gt; &lt;br&gt; &lt;br&gt;But even without the license fees, implementing a content management system is still expensive. The consultancy fees can easily exceed the budget of a small company and some companies are now looking to smaller-scale products to meet their content management needs. &lt;br&gt;  &lt;br&gt;The growing trend in writing web logs, or &quot;blogging&quot;, is one area where simple software has now reached a level where is can compete with many CMSs. John Hiler, CEO of American software provider WebCrimons argues that his clients are interested in some of the features available in mainstream content management systems, but that they simply &quot;cannot justify that sort of outlay when blogware hits most of the specs.&quot; &lt;br&gt;  &lt;br&gt;For many companies there is still too much risk associated with using a blogger for a mainstream corporate web site, but once an organisation has gone through the pain of a failed CMS implementation they are much more open to alternative approaches. Hiler argues that blogware is a disruptive technology that will lead to the demise of the CMS market in the same way that the PC took over from the mainframe. &lt;br&gt; &lt;br&gt;&lt;b&gt;Natural selection&lt;/b&gt; &lt;br&gt; &lt;br&gt;Given that Vignette and Interwoven between them have more than half a billion dollars in cash, it is unlikely that they are too worried about the threat from blogware, but with most of the big web CMS vendors trading at less than their book values investor sentiment is clearly not on their side. &lt;br&gt;  &lt;br&gt;Few companies will consider spending millions of dollars on a web CMS when they can get a comparable product for significantly less, and it seems that many vendors have priced themselves out of the market. &lt;br&gt;  &lt;br&gt;It is ironic that many of the smaller consultancies are already profitable while the best funded businesses are struggling to reduce massive marketing and R&amp;D expenditure before they can even begin to return a profit, let alone the level of profit demanded by the investors who have put hundreds of millions into the business. &lt;br&gt;  &lt;br&gt;In his 1973 book &quot;Small is Beautiful&quot;, E.F. Schumacher argued that a sustainable economy would not come from large multinationals companies, but from a network of smaller businesses working closely with each individual customer. In the post-dot-com CMS market, his advice seems more astute than ever. &lt;br&gt; &lt;br&gt; &lt;br&gt; &lt;br&gt;Tom Weiss is a consultant for &lt;br&gt;www.clarkweiss.com</text><document_id>http://www.content-wire.com/small-beautiful-when-selling-cms</document_id></node><node><pubdate>1022540400</pubdate><pubname>Content Wire</pubname><author>admin</author><categories>accountability,adoption,advertisers,Advertising,aggregate,benefit,Business,business benefit,business metrics,business model,business partners,business process,business users,Companies,data formats,economy,Economy,help companies,Internet,internet,key business,key industry,market research,marketing,Marketing,Media,metrics,new business,new data,new economy,new research,platforms,respect to,revenue growth,sectors,segment,The Secret,tight integration,users experience</categories><headline>Over 40% of Top 25 Online Ad Sellers Profitable in 2001</headline><text>Reflecting steep declines across the board in all ad sectors in 2001, Internet advertising revenue in the U.S. declined 7.5 percent in the fourth quarter of 2001, totalling $1.7 billion. &lt;br&gt; &lt;br&gt;Internet advertising for all of 2001 totalled $7.2 billion, down 12 percent versus 2000. The Interactive Advertising Bureau (IAB) sponsors the Internet Ad Revenue Report, which is conducted independently by the New Media Group of PricewaterhouseCoopers (PwC). &lt;br&gt; &lt;br&gt;The IAB notes that overall weak revenue results were not unexpected, and continues to mirror the experience of the entire advertising environment. In fact, the Internet ad results compare favourably to many other, more established ad sectors, which experienced steeper declines during the reporting period. &lt;br&gt; &lt;br&gt;For example, data compiled by eMarketer, a leading provider of eBusiness statistics, shows that CMR The Myers Report and McCann Erickson all rate the decline in ad revenue for broadcast television at 11.8%, 12% and 13.8% respectively for 2001.  &lt;br&gt; &lt;br&gt;Additionally, national spot radio decreased by 20.4% according to CMR and 19.4% according to McCann in 2001. The IAB and PwC have also announced they will now issue a &quot;top-line&quot; report covering the first and third quarters, followed by detailed findings provided in the semi-annual full reports. The 2002 first quarter results will be announced at the end of May 2002. &lt;br&gt; &lt;br&gt;&quot;We believe that in assessing the results of Internet advertising in 2001, it would be a mistake to limit the comparison to the results for 2000, the banner year for all advertising sectors,&quot; said Greg Stuart, President &amp; CEO of the Interactive Advertising Bureau (IAB).  &lt;br&gt; &lt;br&gt;&quot;It&#039;s no secret that the slowing economy, combined with the very responsible actions by advertisers and media outlets in all sectors, as out of respect they ceased virtually all activities for over a month, has had an impact on the results for 2001. The industry fundamentals - growing installed base of Internet users, more attractive demographics, and higher accountability - are firmly entrenched, enabling it to more than hold its own through its first acid test of a slow ad market. What is important now is how we improve the medium and the actions we take to help the industry rebound. &lt;br&gt; &lt;br&gt;&quot;No one should mistake the fact that the Internet, and in fact, all interactive platforms, hold a key to sustained economic growth, and the IAB&#039;s and its member companies&#039; actions in simplifying the process making the medium easier for all participants to navigate, are having very positive effects. A very real indication of the vitality of the business for online ad sellers was recently reported by Thomas Weisel Partners in their weekly report which, based on extensive studies of SEC filings, company documents and other research, concludes that 95% of the top online ad sellers are expected to be EBITDA positive in 2003. The Weisel survey has 42% of these online ad sellers profitable in 2001, and estimates that the number will grow to 71% in 2002 and 90% in 2003,&quot; Stuart concludes. &lt;br&gt; &lt;br&gt;Larger traditional advertisers have begun to recognize the value that Internet advertising brings to their overall marketing efforts, and that by integrating their offline efforts with online exposure, the combined effect offers them strong growth potential.  &lt;br&gt;This was amply demonstrated by the results of the Unilever/MSN Media Mix research released in February of this year, in which the research suggested that increased online advertising may result in increased key metrics such as brand awareness, brand attributes and purchase intent and branding effectiveness.  &lt;br&gt;&quot;Unlike other ad-supported media platforms, the Internet advertising industry has the ability to learn quickly from its research and foster positive change for the benefit of advertiser growth and spending,&quot; said Tom Hyland, Chair, PricewaterhouseCoopers &lt;br&gt;New Media Group. &quot;The revenue we have seen for this quarter and the full year, compare favourably with the results we have seen reported from other sectors, and we believe that this is attributable to online ad sellers&#039; ability to address advertiser needs in a timely fashion &lt;br&gt; &lt;br&gt;In 2001, the consumer-targeted category continued to be the largest overall segment for online advertising (30%) with the retail segment (50%) driving these ad revenues. &lt;br&gt; &lt;br&gt;&lt;li&gt;The Big Continue To Lead&lt;/li&gt; &lt;br&gt;Not surprisingly, industry concentration continues, with revenues increasingly being consolidated within large media companies, similar to most other media sectors. &lt;br&gt; &lt;br&gt;&lt;li&gt; CPM is the Dominant Pricing Model&lt;/li&gt; &lt;br&gt;The CPM pricing model is the model of choice, comprising 45 percent of all deal revenues in the fourth quarter of 2001, while straight performance contracts were at 13 percent, and hybrid deals, a combination of CPM and performance totalled 42 percent. &lt;br&gt; &lt;br&gt;&lt;li&gt;Ad Formats&lt;/li&gt; &lt;br&gt;Percentage use of various ad formats remained fairly consistent in 2001.</text><document_id>http://www.content-wire.com/over-40-top-25-online-ad-sellers-profitable-2001</document_id></node><node><pubdate>989881200</pubdate><pubname>Content Wire</pubname><author>admin</author><categories>accumulated,aggregate,broadband,digital video,game,Internet,internet,penetration,researcher,web users</categories><headline>Broadband Users Buy More Online</headline><text>&lt;i&gt; &lt;br&gt;Broadband households are 60% more likely to make a purchase over the Web &lt;br&gt;&lt;/i&gt; &lt;br&gt; &lt;br&gt;15 May 2001, 6 pm GMT &lt;br&gt; &lt;br&gt;A new study published by Centris this week reveals that in the States there were 5 million broadband and more than 37 million dial-up households accessing the Internet each month during the fourth quarter of 2000 and the first quarter of 2001 -- the period from which the study sample is accumulated.  &lt;br&gt; &lt;br&gt; &lt;br&gt;Key Findings: &lt;br&gt; &lt;br&gt;Broadband households are 60% more likely to make a purchase over the Web and spend an average of 38% more than dial-up households.  &lt;br&gt; &lt;br&gt;On average, broadband households pay nearly twice what dial-up households do each month for their Web connection ($35.40 vs. $18.05). But they can afford to, as twice as many broadband as dial-up households have an annual income in excess of $100,000.  &lt;br&gt; &lt;br&gt;Broadband households also consume a lot of movies and video and have higher cable, digital cable and pay penetration (less DBS), more DVD activity and a 30% greater likelihood of ordering PPV.  &lt;br&gt; &lt;br&gt;Directionally, it appears that DSL households are less TV oriented than are cable modem households. They have fewer TVs and big screen TVs, less VHS-rental activity, less cable penetration (twice as many former cable subs) and less video-game involvement.  &lt;br&gt; &lt;br&gt;However, there is higher DBS penetration in DSL households with more PC devices in the home such as MP3 players and digital cameras, and they spend more on online.  &lt;br&gt; &lt;br&gt;  &lt;br&gt; &lt;br&gt;Newsdesk</text><document_id>http://www.content-wire.com/broadband-users-buy-more-online</document_id></node></xml>