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Demand for Content Management Outperforms Other Enterprise Markets
2004-06-24 admin
The content and document management market is forecast to outperform growth in other market segments, such as customer relationship management, enterprise resource planning and supply chain management, which have single-digit forecast growth, according to Gartner.
In a recent brief analyst Tom Eid says that "The ability to demonstrate vertical industry expertise helps strengthen a vendor's value proposition when seeking new penetration into those verticals. Line-of-business-focused offerings include suites designed for sales, marketing, customer service, finance, accounting and compliance, program management, and IT management"
Other key factors are furthering market demand, according to the analysts.
"As content becomes more integrated with business processes, benefits will increasingly be derived from better customer service, increased employee effectiveness, enhanced processes and operational effectiveness, improved creation of intellectual assets, and improved asset utilization. Second, government regulations and compliance reporting will shift the use of content and document management and related technologies from an early tactical purchase to a more comprehensive and strategic use".
New license revenue forecasts for the total worldwide market, anticipates over ten percent annual compound growth for the next few years, from over one billion dollars in 2003, to 1,7 billion dollars in 2008.
The worldwide content and document management software market, which includes web content management (WCM) and integrated document management (IDM) grew 9.2 percent in 2003, to $1.03 billion in new license revenue, up from $940 million in 2002. Among the key market drivers identified, XML (Extensible Markup Language), increased workflow and imaging functionality as well as higher market participation of non traditional players such as EMC and Oracle. According to Gartner, Increasing demand for imaging and workflow functionality helped FileNet hold onto the second position with 11.6 percent of the market. Driven by its IDM and records management capabilities, Documentum/EMC exhibited the strongest growth in the market, garnering 10.8 percent market share.
Gartner has not disclosed to content-wire details of how such estimates are made up, nor which vendors mentioned in their lists are their clients.
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