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Digital Media Partnership for Branding Applications
2002-07-01 admin
London-based digital production facility Electronic Solutions has integrated Artesia’s TEAMS DAM solution into its offering.
This will allow Electronic Solutions’ customers, the first of which is European mobile network operator O2, to control a centralised repository of digital files, rights and permissions and related information for a company’s global advertising, branding and marketing efforts.
Electronic Solutions is using TEAMS as a platform to create an enterprise-wide, web-accessible digital archive for the storage and re-use of all types of digital assets.
For the O2 deployment, this central repository will provide anybody working on O2’s marketing and advertising campaigns with access to pre-approved high resolution images, audio and video files through a simple web interface. In doing so it will ensure consistency of branding and imagery throughout O2’s marketing content, while streamlining its internal workflow and enhancing its marketing capabilities.
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