ECM Leadership to Marketing Content Management
Interwoven, provider of Enterprise Content Management (ECM) solutions for business, says it is entering the fast-growing Marketing Content Management (MCM) space.
Powered by its MediaBin software, the company's Digital Asset Management system, the Interwoven Marketing Content Management solution, enables companies to speed time-to-market, increase brand equity and improve marketing efficiency.
Already in use by global marketers such as General Mills, Walt Disney International and Reebok, the Interwoven MCM solution is now more robust than
ever with the availability of numerous global functionality, usability and performance enhancements in MediaBin Asset Server 4.5.
Today's fragmented and fast-moving marketing environment places new importance on the ability of companies to execute campaigns quickly and
efficiently while maintaining close control of their brands.
A recent Forrester report stated that, "Consistent branding is critical for business: There is increasing frustration among corporate departments and divisions
trying to achieve consistent branding throughout the organization. The importance of brand awareness in the market place is a business critical need." ( Robert Markham, Forrester, February 3, 2004).
This need has driven the rapid rise of MCM solutions, which
provide a foundation for marketing operations success by helping organizations manage their marketing content locally while providing centralized, global
access for employees and business partners.
The solution applies the company's leadership in ECM to the specific needs of marketing organizations. The solution is powered by the
MediaBin Asset Server, the industry's leading Digital Asset Management system, which streamlines and accelerates the process of developing, finding,
repurposing, storing and distributing rich media assets across all media and all constituencies, including outside agencies, employees, partners and channels.
By delivering brand-correct, up-to-date marketing content to the sales channel more rapidly, the Interwoven solution reduces time-to-market and expedites sales to increase top-line revenues. Conversely, centralized control ensures that only the most up-to-date and approved marketing content is used, protecting brands against the use of outdated or inappropriate content.
The elimination of many costs associated with the production and distribution of marketing content improves productivity and efficiency, yielding bottom-line savings that can be reallocated to additional marketing activities or applied to profits. With the MediaBin connector for Interwoven TeamSite software, the
company's flagship Web Content Management system, organizations can provide their marketing departments with an end-to-end Web publishing solution that
ensures correct content throughout their websites, marketing campaigns and other communications efforts.
Highlights
-- Mac OS X Client -- MediaBin Asset Server has always supported Macintosh users via browser and hot-folder access; now MediaBin offers full leverage of advanced Mac UI capabilities such as "drag & drop" operations when working with multiple assets.
-- MediaBin Syndication Manager -- For larger enterprises with multiple product lines, brands and geographically-dispersed business units,
MediaBin Syndication Manager offers the ability to connect multiple MediaBin workgroup servers both inside and outside the organization in a single environment, providing a centralized view of marketing content that is developed in different business units and regions throughout the enterprise.
-- Metadata Enhancements -- Enhanced support for Unicode international character sets and Adobe XMP (eXtensible Metadata Platform), increased
efficiency and flexibility for metadata handling includes integration with MetaTagger, greater ease of use and increased scalability of performance in high-volume applications.
-- Greater Use of SOA -- Both MediaBin Syndication Manager and the Mac OS X Client interact with MediaBin Asset Server 4.5 via Web Services, easing communications for remote users working behind corporate firewalls.
-- Greater User Adoption -- MediaBin's popular user interface has been further refined to make the user experience more intuitive and productive, including advanced search and download options.
The Interwoven MCM solution is further extended by support from leading partners such as Digitas, Blast Radius, Avenue A / Razorfish, Accenture, Data
Return, Doubleclick, GMC Technology and Adobe to provide the industry's most scalable and extensible platform for applications that streamline the execution of marketing projects.
www.interwoven.com
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