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From the picture bank
End-to-end DRM solution
2004-03-24 admin
Amplefuture, a UK distributor and aggregator of mobile content, today announced that it had made an innovative digital rights management (“DRM”) service live for all of its clients.
The service, called Trusted Digital Service Provider (“Trusted DSP”), uses a Beep Science DRM system to secure end-to-end digital content distribution across mobile networks with fair rewards for content owners, artists and service providers.
The Trusted DSP service is now delivering digital rights management of branded mobile content sold to the public through all of Amplefuture’s clients. Amplefuture’s clients include the Internet Service Providers serving 65% of the UK’s on-line population and many High Street Retailers, as well as Music Artists, such as Westlife and Dido. Amplefuture is the Master License Holder for Trusted DSP in the UK and Ireland.
As a result of this service, Amplefuture will gain access to a wider range of content such as mobile games, ringtones, realtones, mobile wallpapers and screensavers. The service will also attract many more recognised media brands to join.
According to research, the Premium Mobile Content market in Western Europe is forecast to be worth US$ 10bn by 2007. Many content owners such as TV production companies, animators, music companies and even individual artists would like to be able to enter the market, but have found that the previous lack of a credible DRM system is a significant barrier. The ability to use an independent Digital Rights Management system to protect and audit the content sold by trusted Digital Service Providers will now give them the confidence they need to enter the market on a commercial scale.
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