Financial Times single licences for corporate customers
From April 2008, any organisation that wishes to have digital access to FT content will be invited to subscribe to an FT content licence.
These licences are aimed to ensure simplicity and consistency in the supply of the Financial Times’ global business news and analysis. This single licence will create a direct relationship between the Financial Times and its corporate customers and enable them to access Financial Times content via both FT.com and a wide range of third party channels. A list of these third parties is available at http://www.ft.com/corporate, and includes news aggregation services, as well as technology integrators.
This new approach is the result of a review of the relationships and practices in providing Financial Times content to corporate customers. At the moment, corporate customers using news aggregation services, pay one price for thousands of sources of content and for the cost of the services.
The content licence has been designed to allow users of Financial Times content to pay for content separately. It also allows customers to continue to access Financial Times content via a wide range of third party channels, if they wish to do so.
The content licences will apply to all corporations wishing to purchase access to Financial Times content for 10 or more employees. The minimum contract is ?1,990 per annum, the equivalent of ?199 a seat. The cost per seat will decrease as more seats are purchased. The cost of the content licence will be the same irrespective of the channel it is accessed from.
Subscriptions to FT.com can continue to be purchased by individuals. The corporate content licences are for corporations that wish to benefit from the economy of purchasing multiple licences and the flexibility of accessing Financial Times content across many platforms.
Caspar de Bono, Managing Director B2B, said: “Every day, a worldwide network of outstanding Financial Times journalists provides high quality news and analysis to business decision-makers. As content channels multiply, we want to ensure a fair and transparent means of delivering this valuable content. We also want to ensure that we build close and direct connections with our customers, so as to help understand and respond to their requirements.
He added: “We are having very productive discussions with both news aggregation services and technology integrators. We are working together to plan the most effective way to move to this new model. We recognise that there will be a transition period for customers currently under contract and we are ready to discuss ways to manage the transition.”
The new access model is being announced six months in advance in order to give customers and third parties plenty of time to make arrangements. Prior to April 2008, the Financial Times will continue to make available two content feeds – one for all Financial Times content on the day of publication, and, separately an embargoed feed delayed by 24 hours. From April 2008, there will be a day-of-publication feed available to those with a Financial Times content licence only.
Delicious
Digg
Reddit
Magnoliacom
Newsvine
Furl
Google
Yahoo
Technorati
Comments
Post new comment