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Gestion De Contenidos: Una Mirada a España
2002-02-25 admin
Raül Fort es encargado de la promoción y posicionamento en el mercado de un producto de Gestión de Contenidos producido en España, bit-X0 e la empresa Drac telemàtic
Háblanos del mercado de Gestión de contenidos en tu país
Empresas que enfoquen al mercado sistemas para la gestión de contenidos específicamente, no existen.
Si que he tratado con consultoras que se preocupan de que sus clientes puedan disponer de un gestor de contenidos a parte de otros servicios.
En España cada vez van surgiendo más gestores de contenidos pero bastante variados y sobretodo limitados.
Hay empresas que se precipitan y quieren hacer rápidamente un gestor y lo único que hacen es un publicador de texto con muchas limitaciones.
Cuales son los productores de CM que se conocen en tu mercado
Realmente no existen muchas empresas españolas que hayan desarrollado un gestor de contenidos de verdad, nosotros sí lo hemos hecho. Las empresas/clientes recurren a gestores de otros países para asegurarse el éxito. Marcas ya reconocidas; Vignette, Documentum, Oracle Portal, Microsoft CMServer, Broadvision 6, Open Market, FileNets, Obtree, Interwoven, TXT Polimedia de Italia.
Aunque si que hay empresas que cuentan con el apoyo de alguna empresa tecnológica que les pueda hacer un traje a medida . El problema viene cuando tienes 17-18 años y todavía tienes que crecer un poco durante dos o tres años puesto que el traje a medida se te queda a veces bastante pequeño y ya no lo puedes utilizar. En nuestro caso, hemos diseñado un traje elástico que puede crecer lo que uno desee.
En definitiva, para proyectos grandes (por norma general) las empresas/clientes acostumbran a trabajar con empresas no locales y para proyectos pequeños con empresas locales.
Cómo se posiciona tu producto
Con todo el ruido que vamos haciendo ahora en el territorio español nos imponemos mucho
más nosotros que ellos.
Creemos que nuestro producto
se está imponiendo a los demás porque al parecer las otras empresas de la competencia recibían peticiones sin tener que moverse mucho.
Nosotros estamos moviéndonos mucho y nuestra competencia todavía no se ha enterado de ello.
Nuestro reto u objetivo es llegar a implantar nuestra herramienta por todo el territorio nacional y llegar a una facturación en lo que gestores de contenido se refiere en el próximo ejercicio de 500 millones de pesetas (3004988,28 euros). Nuestra solución tiene un coste que oscila entre los 15 millones de pesetas hasta los 50 millones (aproximadamente) según la optimización de la misma.
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