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From the picture bank
Harnessing Weblog Technology For Business
2003-02-11 admin
IMakenews, a provider of e-marketing solutions for businesses, is planning to incorporate a weblog management or 'blogging' service, as part of its commercial offering
Weblogs are self-publishing web sites empowering individuals to share commentary with likeminded people on issues of their choice, and to establish interactive dialogues.
Through 'Directblog', organizations will be able to publish and e-mail customized and personalized weblogs to highly segmented groups, says the company
The technology intends to provide customers and channel partners with all of the technical abilities of a 'blog, along with the features and flexibility of Imakenews' e-marketing services.
Individuals already using the firm's web-based content management, design, subscription management, data analysis, and other tools can extend their application to 'blogging. through a single user interface, they can create, maintain and e-mail 'blogs on a "massively one-to-one" basis.
Unlike more formal e-newsletters, which are typically published on a set schedule, weblogs are easy to publish and e-mail at the "speed of business" so that tidbits of valued information can be shared, says the company.
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