Content-wire always knew it. The internet saves forrests
29 June 2001, 2 pm GMT
A study conducted by Content Intelligence reveals that the population that uses (printed) newspapers most--those aged 55 and older--say the Internet is a more important medium to them than newspapers in a direct comparison by a conclusive margin of 52 to 37 percent.
The research suggests that while (printed) newspaper usage appears to be relatively stable today, the Web represents a real opportunity as it grabs more of the average American's available time.
The report notes that those with the most years of Internet experience rely on newspapers less, a trend that shows a decline in use roughly proportional to increasing Web experience.
Almost 60 percent of respondents in this survey expect their overall Web usage to increase, but it will not necessarily be newspaper Web sites that capture that increase. Fewer than one-quarter of the respondents expect their usage of newspaper Web sites to increase.
The internet saves forrests.
Give your story premium visibility!