Although growth of the legal digital music market in China is now hampered by illegal music piracy, by 2008, China will be a major market for legal online music downloading with estimated annual revenue of US$222 million, reports In-Stat (http://www.in-stat.com). Promising signs in 2005 include the launch of several third-party online music stores, and some unauthorized services, or those working in a gray area, legitimizing their services, the high-tech market research firm says.
"The end of 2007 will be the turning point for China’s legitimate digital music market," says Anty Zheng, In-Stat analyst. "By then, several mega online music stores will have opened; the user-base of portable music devices will have surpassed 100 million; a major crackdown on music piracy will have been in effect for several years; third-generation (3G) mobile communication system access will be rolled out; and consumers will be adequately educated about legitimate digital music."
Recent Findings
- Music labels, in association with the International Federation of Phonographic Industry (IFPI) are filing and winning copyright lawsuits in China.
- An emerging individualism culture is creating a boom for network original-creation. Almost all digital music services are designed to adopt network original-creation, even to be original-creation oriented.
- Although worldwide conglomerates can successfully place their selling and pricing structures in other countries, China’s extremely low ASPs and lack of royalties require a totally different business model.

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