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Live Webcasting Supports Communication
2001-09-03 admin
CASE STUDY: THMultimedia went for e-studiolive and say they are happy
4 September 2001
Looking to expand its business and market, and build revenues, THMultimedia
needed to grow beyond its primary market - medical conferences - into any kind of business conference.
They record events such as conferences and presentations and then archive them on the Web or CD-ROM.
They chose the e-StudioLive system for video and graphic output as well as its ability to combine multimedia into one format simultaneously during events, and not after they are over.
The system reduces the organisation's production time by about 70 percent, enabling the company to deliver archived Webcasts and CD-ROMs to its customers faster than it previously could.
THM used its e-StudioLive units at this year's American Association of Thoracic Surgery conference in San Diego, for example.
The company helped speakers ready their presentations
and then produced a Webcast of 177 presentations in three rooms over five days, the first medical event of this size to be Webcast.
The company then archived 62 hours of presentations on the Web and on CD-ROMs distributed to a worldwide audience.
The company hopes to expand its customer base beyond conferences to company
sales meetings and marketing presentations.
Before they adopted the solution, the company captured slides and other
graphic elements from presentations and combined them with a video of the
presentation into a multimedia format.
But once converted to a video signal, slides and graphics are difficult to read and at the end of the events it had only about 10 percent of its work done, they say.
Their new system automatically blends video, audio, graphics, online chat and surveys into one format during the presentation, and the video quality improved.
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