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Marketing’ with Metadata
2006-03-27 admin
Producers of online content, such as journal publishers, professional societies and database owners, have descriptive data available which gives details of the actual content they produce. The descriptive data in question does not contain the content itself, but instead consists of records which describe the content, explains M.Moffat in a recent paper.
Imagine that same descriptive data (but not the content itself) also being accessible and searchable from a varied range of other websites, with appropriate links back to the original content provider's web site. This would result in more eyeballs, more hits, more traffic, and ultimately increased exposure and visibility of the actual content to a wider audience.
'Metadata' is the accepted term used to describe information about content, and the essence of this document concerns ways to market with metadata.
Exposing metadata in standardised ways can:
* Allow your content to be found from a large number of locations (e.g. portals, aggregators, search engines).
* Allow aggregators to expose and thereby help to promote your materials in novel ways.
* Enhance the visibility and awareness of your available resources.
* Be a useful way to expose materials to new markets.
* Allow potential users to determine the relevance of resources without having to access them first.
* Facilitate the production of interoperable services.
* Improve the visibility of your content in search engines such as Google, Google Scholar and Yahoo.
* Drive traffic and business to websites.
http://www.icbl.hw.ac.uk/perx/advocacy/exposingmetadata.htm
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