Factiva, a Dow Jones and Reuters Company, has acquired the business and assets of 2B Reputation Intelligence Limited and Benchmarking Solutions Limited, a London-based technology and consulting business specializing in media monitoring and reputation management.
2B provides innovative media analysis products and benchmarking expertise to corporate communications, public relations, and PR agency professionals. Through its unique data visualization tools, 2B allows customers to very quickly get an accurate understanding of market perception and issues. accelerated its strategy to offer media monitoring and reputation management solutions for corporate communications and marketing professionals based on human expertise, visualization tools, taxonomies and text-mining technology.
“We now have the critical pieces for an effective reputation management solution,” says Clare Hart, president and CEO of Factiva. “Only the unique combination of human expertise, technology, and content will allow business people to listen to the millions of conversations taking place on the Web and in the mainstream press, understand the patterns and trends that affect their organizations, and give them intelligence that they can act upon.”
“We’ve learned from our experience working in the public relations sector that advanced text-mining capabilities and high-quality content are necessary elements to deliver leading-edge reputation management solutions,” says Christopher Shaw, managing director, of 2B.
The acquired innovative editorial and visualization tools that permit the graphical representation of trends and relationships uncovered by analyzing a relevant selection of Web content along with Factiva’s collection of 9,000 authoritative sources. 2B’s analysts also provide assessment of tone and sentiment, a critical aspect of effective media and reputation monitoring.
"Communications executives looking for completely automated measurement tools today are largely disappointed. Technology alone can only measure communications so far. There will always be a need for expertise and interpretation," says John Neeson, co-founder of and media analyst at SiriusDecisions, Inc., a sales and marketing research firm based in Connecticut. "The winning vendors will offer a full solution consisting of technology-based tools and consulting services that tie public relations investment directly to business outcome."
Give your story premium visibility!