Audience Poll of Global Manufacturers on ECM Success Criteria
High costs, cumbersome regulatory requirements, lawsuits and lost business opportunities are just a few of the challenges facing multi-national manufacturers today as they seek solutions to produce multilingual product information that can be delivered across multiple end-user touch points. Many global manufacturers are not only successfully meeting these challenges, but are achieving cost benefits and competitive advantages from deploying enterprise content management (ECM) systems. To yield the greatest benefits, an enterprise needs to follow best practices in implementation.
Astoria Software and Idiom Technologies, revealed findings surrounding the success factors for ECM adoption in a multilingual corporate environment. The two companies harvested these results through a poll conducted during a recent Webinar titled, “Globalization Meets Content Management: A Best-of-Breed SaaS Approach.” The Webinar featured Chip Gettinger, vice president, services and sales support for Astoria Software; Bill Rabkin, globalization evangelist for Idiom Technologies; Frank Miller, senior consultant for Comtech Services, Inc.; and a customer executive representing a leading global engineering and manufacturing corporation.
More than 300 C-level executives, information architects, product management directors, developers, documentation specialists and technical writers registered for the event. The attendees were polled on the following key questions:
What is the most critical business challenge driving your organization to consider a global ECM solution?
Over one third (35.3%) of respondents said globalization and translation requirements comprised the toughest challenge, matching the percentage of respondents who cited content reuse across multiple business groups. Other top responses included time-to-market (17.6%) and customer satisfaction improvements (11.8%).
Select the factor that you think is most critical to meeting your project objectives.
More than one third (38.6%) of respondents said gaining executive buy-in was the most critical factor in achieving project goals. Other significant elements included successful pre-planning and change management (31.6%), validating the return on investment (ROI) (19.3%) and implementing a standard like the Darwin Information Typing Architecture (DITA) (10.5%).
www.astoria.com
Webinar Replay: "Globalization Meets Content Management: A Best-of-Breed SaaS Approach"
http://www.bulldogsolutions.net/ASTSW/AST10102007/frmRegistration.aspx?b...
Darwin Information Typing Architecture (DITA)
http://www.oasis-open.org/committees/tc_home.php?wg_abbrev=dita
Idiom Technologies, Inc.
www.idiominc.com
