A new content management system that claims to be inspired by human neurological processes for intuitive enterprise content management based on Ajax and wiki technology named Axon, was launched this week by Serebrum Corporation.
The company says that with the new technology topics can be assembled into different delivery formats for distribution.
This until now has been called 'multichannel delivery'
Nothing too new there, but nice try.
Further, the company says that Axon erases the concept of a document by organizing content as reusable "infolets," removing the limitations of the current document-centric approach where knowledge is embedded in productivity suites and is difficult to reassemble and reuse.
This seems a nice marketing stunt, not much different from 'single source publishing'as we have known it so far.
Content-wire editors have not reviewed the technology, but from what they read in the press the product image is very contemporary and nicely engineered.
We cannot comment about the technology, but well done about the
creative marketing guys.
(where any publicity is good publicity)
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