On2.com releases VP4
28 March 2001, 1 pm GMT
Initially optimized for the set-top box market, VP4 now represents a major breakthrough in Internet video compression technology by achieving full-screen, full-motion, near-DVD quality at 450 Kbps - a 10-15% reduction over any other compression technology available today--and near-VHS quality at 150 Kbps.
"On2 has led the video compression industry for the last nine years," said On2 President and Chief Executive Officer Doug McIntyre. "With VP4, we have once again raised the bar for Internet video streaming to unprecedented standards.
""VP4 is an incredibly versatile codec that works equally well over the Internet and closed area networks," said Daniel B. Miller, Founder and Chief Technology Officer of On2. "It offers a tremendous quality advantage over the competition."On2's VP4 codec includes major improvements over any other compression technology available to content providers today, saving bandwidth costs by allowing higher quality at lower bitrates.
Near-DVD Quality at 450 Kbps: VP4 maintains the highest quality possible at 450 Kbps while delivering full-screen, full-motion at 640x480 screen resolution, native frame-rates of 24fps for film and 30 fps for video. Near-VHS Quality at 150 Kbps: VP4 is the only compression technology that can achieve near-VHS quality at 150 Kbps, at a screen size of 320x240 and at 24-30 fps. 56 Kbps Narrowband Offering: VP4 can offer video streamed at 56 Kbps at 192x144 (a 20% improvement in window size over current standards) and 15-20 fps, offering the best possible narrowband streaming video product on the market to date. By integrating VP4 with On2's high quality TrueCast Server software, the Company can lower data rates to unprecedented levels while maintaining unadulterated quality. On2's TrueCast Server software allows for streams that dynamically switch as network data-rates fluctuate, with absolutely no user interruption or synchronization problems, providing a seamless, optimum-viewing experience. TrueMotion VP4 allows continuous viewing of content, even during data-rate transmissions as low as 150kbits/second as well as at all the other speeds that VP4 will make possible. This translates to extremely low probability of user interruption for long-form content delivered to users without edge-located cache servers. Newsdesk
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