There is increased ferment around the content management space Everybody needs it, nobody quite knows still what it is. Probably because there are few ‘absolute’ definitions about what CM technology is. CM is what you want it to be, and perhaps, here starts the trouble. The variety of possibilities is endless, and only very tight project management skills – both from the vendors and the client side – can help reduce the risk of virtually unlimited scope. But few project managers have sufficient vision to be able to make firm choices across IT and business domains. CMS are definitely extending functionality, increasingly incorporating analytics, for example, and content categorization features. Very interesting announcements this week about IBM and Documentum acquiring data management technologies. Data management is just another aspect of CM – in our world that is - in addition to the ‘creation’ and ‘editorial’ aspect of managing a website. We always believed that a CM interface should buffer between systems users and the rest of the IT infrastructure. But we are known for our long range vision, that may appear a bit out of reach to most vendors for the moment. The market is still growing: a few companies are being acquired or absorbed, but new products spring up here and there, each promising their own new CM revolution. Nice to see fresh enthusiasm in a market which is otherwise rather stagnant in terms of sales. Sales are still slow, with a few exceptions. Very puzzling the results of a Yankee Group study over 600 organisations showing that as many as 76% of medium sized businesses and 81% of large businesses use a CMS for managing their sites, but 60% of these are using their own, in-house developed software. That surely explains the slow sales. The choice build versus buy is not a technology decision, is a business one. One thing I am sure of now, there will be advantages and drawbacks either way, irrespective of what you choose. In a buyers market it is likely that product prices overall will decrease, but unpredictable market dynamics should keep us quizzed for the foreseeable future. At least we don’t get bored at CM news. Keep watching it Paola Di Maio editor@content-wire.com THIS NEWSLETTER IS BROUGHT TO YOU BY INFO@ Tackling Information Management? info@ 2002, invites you to benefit from a FREE comprehensive programme of Breakfast Briefings, Seminars, Round Table discussions, expert advice and free White Papers. Then network with other delegates, consultants and suppliers at the info@ Reception. Visit www.info2002.org.uk, learn more and register for your free place to attend info@ on 19th & 20th November, Novotel Hammersmith, London.
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