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From the picture bank
Online Licensing and Content Delivery Service To Go
2001-10-10 admin
Major Publisher deploys DRM solution
11 October 2001
Copyright Clearance Center (CCC), a licensing agent for text reproduction rights, and CMP Media have adopted Rightslink, CCC's digital rights management solution, on InformationWeek.com.
"CCC had us up-and-running with Rightslink in just a couple of weeks" says Karen Jacobs, director of reprint services for CMP Media LLC.
"The result is increased revenue potential for us and just-in-time service for customers clamoring for rapid access to InformationWeek content."
CMP Media will use Rightslink on InformationWeek.com, NetworkComputing.com and its other online publications to instantly license and deliver copyrighted articles over the Web, directly to customers.
Users can get instant permission to reproduce an article by clicking on a rights and permissions link located near the article.
"Speed to market is critical to rightsholders eager to monetize their digital content in a highly competitive marketplace," comments Shel Virden, vice president of U.S. sales, " quick deployment can enhance both revenue opportunities and customer service practically overnight."
The New York Times Company recently expanded its use of the technology include all staff-written articles in the International, National, Politics, Technology, Science and many other sections of newyorktimes.com.
copyright.com.
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