Consulting Group to distribute marketing content
15 March 2001, 3pm GMT
Talk City Marketing Group (www.tcmg.com) is entering a partnership with Oskar Consulting, a company that provides content services for publishers.
Oskar will market and distribute Talk City Marketing Group's interactive chat and live events on a proactive basis through its network, including Oskar's new EContentfinder.com content sourcing service.
Companies who license Talk City content through the auspices of Oskar Consulting will receive privately branded access to Talk City Marketing Group's interactive services.
This will enable them to provide their
customers with compelling, customizable chats and online events, featuring celebrities such as Sylvester Stallone, Al Gore, Britney Spears and Alec Baldwin.
Partners will be able to offer this content to their audiences at a fraction of what it would cost to produce the events independently.
"This agreement will provide companies with an exciting new array of interactive features that will help them strengthen brand loyalty, maintain closer connections with their customers, and attract new audiences," said Gary Hector, VP Network& Syndication Services, Talk City Marketing Group.
"At the same time, we will be tapping a
potentially lucrative new revenue source for our content by opening our interactive services to an ever broader audience."
(www.electroniccontent.com)

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