Epam Systems, provider of software development outsourcing services, is extending its content management offering , with a service-based Customer Loyalty Solution.
The Loyalty System is based on a web service model and encompasses a Portal, an Administrative Interface and a Reporting Workbench, all available over the Internet and administered by the customer from any location which supports Internet access.
Companies can quickly launch and adapt targeted affinity programs, as well as offer varying levels of rewards based on customer profiles. Additional features include tight integration with a variety of transaction back-ends and fulfillment providers. Enhanced reporting and integrated CRM capabilities are planned for subsequent releases.
The system supports all loyalty program functions including member registration, profile management, e-statements, online accrual and redemption of points through VPOS, program reporting and administration, as well as a suite of value-added features and benefits, among them:
* Flexible promotional business rules which can be tailored in order to encourage and reward the most loyal clients
* Centralized control of multiple loyalty programs geared towards multiple sites (white label programs)
* Protection against duplicate transactions
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