Social Bookmarking For Press Releases
Business Wire has introduced new bookmarking links to increasingly popular social bookmarking websites such as Digg, Del.icio.us, and Reddit. These bookmarking websites allow internet users to save their favorite web content and share it with other users.
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The integration of bookmarking features across the entire Business Wire website comes as part of the company's overall social media strategy. Following the successful introduction of Business Wire's EON (Enhanced Online News) web-delivery platform -- which has already enabled since its launch in 2006 such social media features as bookmarking, tags for blog search engine Technorati, and tracking of blog entries that refer to press releases -- Business Wire has decided to implement social media features throughout its web properties.
"Enhancing our entire website with social media features is a key component of our ongoing mission to provide news that is linkable, searchable, accessible, and useable by whomever wants it, whichever way they want it," says Michael Lissauer, EVP of Marketing and Business Strategy at Business Wire. "Whether you're a journalist, blogger, investor, or end-consumer, we will make it easier for you to receive and use Business Wire content."
In addition to enjoying potential increased exposure of their press releases on such social media sites, also termed Web 2.0, Business Wire clients now receive new measurement metrics about social bookmarks on their NewsTrak reports.
Summary of the new features:
Social Bookmarks: At the bottom of every Business Wire press release page there is a series of icons and links of popular bookmarking sites. By clicking on those icons, users are able to easily save those articles and share them with other users:
-- By clicking on the Digg or Reddit icons, a new window will open where users will be prompted to login, submit the story, and provide a short description of the content they are submitting. Once the story is submitted, other users of these bookmarking services will be able to read the story and vote for it, thus potentially increasing its ranking. The more votes a story receives, the more visible it will become on the bookmarking websites. Popular stories are featured on the bookmarking websites' home pages and carried on their RSS feeds.
-- By clicking on the Del.icio.us icon, a new window will open prompting users to save the link on their online favorites page (similar to "My favorites" or "Bookmarks" in a web browser). Users are then able to share their favorites with friends and family, colleagues, and other users. Popular links are featured on the Del.icio.us home page and are offered via RSS subscriptions.
Measurement: when accessing the NewsTrak feature, clients can monitor the performance of their releases on social media sites, including break-down by service and number of hits.
Delicious
Digg
Reddit
Magnoliacom
Newsvine
Furl
Google
Yahoo
Technorati
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