Websites and online businesses / eBusinesses are becoming ever more social. Several of the leading web properties gain their competitive advantage from their community members and User Generated Content (UGC), with entire industries being reshaped by the social phenomenon online. There is a real need for an integrated solution suite which combines the key Social and Web 2.0 elements with traditional content management and commerce to produce a proper business platform with multiple revenue streams.
What functionalities would a social content management translate into?
Content peer review, automated content quality management and effective community workflow allowing members to evaluate content contribution, for example - or networking online with peers, rate content and promote it to the wider community, according to Emojo, a London based development house which this week launches its Affino NX eBusiness Suite with Social Content Management, Social Networking, Social Promotion and Social Media.
“This is the most significant release since the launch of the Affino NX platform. By embracing the social dimension we have made it easy for companies to launch social networking campaigns which fully engage and motivate the consumer. We are thrilled to be at the forefront of this social evolution and are excited to be working with the many companies that have chosen Affino to run their social networks.” says Markus Karlsson, CEO of Emojo.
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