Social Networking, User-Generated Content and Green Technology Top Trends for 2007
Deloitte's Technology, Media & Telecommunications (TMT) industry group predicts that, in 2007, expanding social networks will create a greater need for security and copyright protection technologies, while user-generated content from blogs, amateur filmmakers and others will both complement and threaten traditional media outlets.
Meanwhile, with global internet traffic reaching capacity, investment
in laying new cable or lighting existing fiber may be needed -- but may be stifled by continuing declines in wholesale capacity prices.
Predictions 2007 is a series of three reports examining emerging
developments and how they will shape the TMT market. They were written by the Deloitte TMT industry group with input from leading industry analysts and executives. Each report includes recommendations on how to best take advantage of these trends.
Key trends include:
Technology
-- Social Networking Evolves -- Social networks will continue to expand, creating a need for identification improvements, the ability to remove copyrighted material quickly, and making downloads as instantaneous as possible.
-- Tech Goes Green -- Portable power needs will explode, with solutions including power-scavenging technologies that draw energy from around them -- from body heat, ambient light, vibrations or movement -- to provide supplementary battery charge.
-- Biometrics on the Cusp -- With security continuing to be a concern, the use of biometric data (iris, fingerprint and palm geometry) for access control is on the rise.
-- Digital Storage Expansion Driven by Laws -- Digital storage needs will be impacted by companies' legal obligations to keep years and petabytes worth of data, with costs passed onto the user.
Telecommunications
-- Internet Capacity Woes -- With the Internet reaching capacity,
investment in laying new cable or lighting existing fiber may be needed
-- but may be stifled by continuing declines in wholesale capacity prices. Solutions will be found when Web surfers rebel after quality of service declines.
-- The Next Killer App -- Mobile TV may be the next killer application,taking video content off the phone and onto a device with a better screen.
-- Reinvention of TV -- IPTV is poised to launch as a reinvention of television, rather than a pale imitation of current services. Operators could position the service as an affordable way for all content providers to deliver niche media to a growing mass audience,without the commission costs of broadcast-network middlemen.
Media & Entertainment Predictions
-- Consumer as Media Mogul -- User-generated content is increasing. Blogs, amateur filmmakers and others are creating content that complements -- or perhaps threatens -- traditional media outlets.
Smart media companies will serve up user-generated content as a
powerful promotional vehicle and use it as an effective medium for scouting talent.
-- It's a New Media World After All -- New media metrics are taking over, with old media metrics becoming a thing of the past. Development of comparable statistics will emerge, enabling companies, their customers and their investors to more accurately gauge performance.
-- DVD vs. VOD: No Clear Winner in Sight -- Simultaneous availability of movies on DVD and VOD will make them closer competitors.
Full reports on Deloitte's predictions for the Technology, Media and Telecom industries are available at http://www.deloitte.com/research/tmt.
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