WebSideStory announced a merger with privately held Visual Sciences, provider of streaming data analysis and visualization software and on-demand services headquartered in McLean, Virginia.
Visual Sciences’ technology has unique capabilities in the areas of real-time data visualization and dynamic segmentation of massive data stores, says the company
Given a major trend where single channel web analytics is rapidly evolving into multi-channel enterprise analytics, large enterprises contemplate tracking more offline data in their analysis system.
This transaction opens up that half of the market to WebSideStory, says the company "We believe the combination of the in-house marketplace plus the multi-channel analytics marketplace represents approximately $1 billion in additional annual opportunity for WebSideStory." they say.
The company intends to integrate Visual Sciences’ solutions with HBX Analytics through the Stream Integration Platform, as well as with WebSideStory Search and Publish. This integration will expand their offer deep ad hoc segmentation, multi-channel data analysis and real-time data visualization capabilities
www.websidestory.com

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