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From the picture bank
User-Generated Content Market in Flux
2007-04-23 admin
Lawsuits, acquisitions, and
experimentation are now the tools being used to craft the
User-Generated Content (UGC) landscape, and even with all that has transpired, we still only have an unfinished foreground in place,say analysts.
Business models continue to
adapt and change, as do experimentations with advertising, making the
overall landscape of this market appear to be as dynamic as a feather
in the wind, the high-tech market research firm says.
"Three companies in particular have and will likely continue to make headlines: Google, YouTube, and Viacom," says Michael Inouye, In-Stat
analyst.
"The US continues to be the market leader and will be for the foreseeable future," he says.
Recent research by In-Stat found the following:
- Worldwide revenue from UGC content will increase from $80 million in
2006 to $1.6 billion in 2011.
- Flash continues to be the output format of choice.
- As more UGC content is viewed on the TV rather than the computer
monitor, the impetus to both submit and receive higher quality content
will translate to much larger files being uploaded and downloaded.
www.in-stat.com
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