Future Image, provider of information and analysis on new trends in the imaging industry, announced the results of its investigation into the geometric growth of a new form of multi-author web-based photo sharing.
This hot new application, commonly referred to as “photoblogging,” has registered tenfold month over month growth rates in both content -- number of images uploaded– and users in recent months. It is closely related to the explosion in sales of camera- phones, which Future Image tracks closely through a series of research studies.
“Photoblogging is changing the way people share images in profound ways,” said Myron Kassaraba, principal author of the report. “The immediacy, the interactive nature, and the ability for people who share a common interest -- whether families, or project teams in a business -- to communicate visually in a shared space, are breakthrough capabilities. The advent of these capabilities changes not only the photo sharing business itself, but also the broader scope of opportunities for imaging companies.”
Key findings include:
-- Photoblogging is poised to make the jump from a niche activity,
exemplified by highly visible political and current event photoblogs, to mass market usage.
-- AOL, which is driving the transition with its new Journals service, is uniquely positioned to leverage its linkage between Journals and You’ve Got Pictures into a dominant share of photo sharing and photo printing. Competitors in both the photo sharing and the photoblogging spaces are challenged to respond.
-- Photoblogging is emerging as a powerful potential driver of sales of image capture devices. Vendors who leverage the opportunities for “one-button blogging” will gain advantages both in customer appeal, and channel coverage.

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