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From the picture bank
Western European Mobile Portal Big Market
2004-06-03 admin
According to the latest mobile research from IDC, there will be more than 53 million mobile portal users in Western Europe in 2008, with the market valued at more than $2 billion. After changes in the market in the last 12 months and the downturn at the end of 2002, when several mobile portals closed due to lack of users and services, the market is currently consolidating.
"Since the launch of Vodafone Live! around Europe during 2003, it seems that the vast majority of mobile operators in Western Europe have decided to give their mobile portal a makeover," according to research analyst "The current picture shows more and more consolidation within the providers' mobile portals, such as Vodafone Live! in Switzerland and France. Mobile operators with operations in different countries have transformed their local mobile portal into a single pan-European brand and marketing to reach a more global audience through seamless connection and services that are available to mobile users from different countries."
This trend illustrates how important it is for mobile operators to own their customers, thus providing value through branding, sponsorship, content, and effective marketing. "But we cannot forget that although
global branding is the right move towards offering a seamless and complete experience to mobile users no matter when they use the service, local services and content are still very important, as customers from different countries might have different preferences, say the analysts
Going forward, mobile operators, in order to sustain growth not only in terms of users but also in usage, must introduce more dynamic and
interactive mobile portal content and evolve the offering to ensure that it
continues to be compelling and personalized.
www.idc.com.
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