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World-Class Branding for content management
2004-10-04 admin
Day and Trados announced an initiative that delivers global branding solutions combining globalization management software with Day's content management solutions.
It enables corporations to deliver the same, accurate messages to all their global markets, speaking in one voice across the linguistic divides.
This Day-Trados initiative gives multinational companies a single, consistent, quick-to-implement way to manage and globalize brand content.
With the rise of global trade, companies who have nurtured global brands have benefited greatly. Brand value accounts for about one-third of the shareholder value of companies with the leading brands, and the majority of the world's top 10 brands have increased their value over the previous year, according to Interbrand studies. Moreover, global brand management requires that a company's core brand messages be delivered in multiple types of local language content.
The initiative aims to enable timely and effective delivery of global brand content in multiple languages,
This framework brings together Day's enterprise content management technology for global brand management, including features for creating generic templates and separating design and content, with Trados translation memory and terminology management, including centralized termbases, corporate glossaries and global terminology management.
Leveraging the framework, customers can improve the performance and productivity of content creation, cut costs and cycle time for document management and localization, and deliver final content with consistent messaging and branding to all markets.
www.day.com
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