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Worldwide market for content management systems to be worth US$7.2 billion by 2006

2001-12-09 admin

Smaller players are leading innovation in the sector, but not all will survive


10 December 2001


Content is proliferating at such a rate that solutions to manage this information are becoming an essential part of any business infrastructure.

Although CMS solutions have typically been associated with the management of Web sites, it is vital to take a much wider view of content.

Butler Group forecasts that the worldwide market for content management systems will be worth US$7.2 billion by 2006, led by Broadvision, Divine, Documentum, FileNET, IBM, Interwoven, Stellent, and Vignette, but many of the smallest players are not going to survive, according to the analysts.

“The proliferation of small CMS producers is indeed a symptom of an immature market, where consolidation is to be expected, as some analysts suggest” comments Paola Di Maio, independent analyst specialist in content technologies “But innovation in the sector has been led by smaller emerging CMS players that over the past year have
challenged the leadership of ‘incumbent’ players. Only last year, when I researched the market for CMS on behalf of clients who were intending to buy, there were only a handful of producers to chose from, and none of their products were suitable to small
to medium size implementations. Today, the coolest and most flexible content management systems are indeed provided by emerging companies, and their input is contributing to change the face of the CMS landscape, although it is true that not all of them may survive in the long term” Di Maio explains.

According to the analysts, five aspects are fundamental to a content management solution:

  • Centralised Management: by centrally managing content and storing it in a single logical repository, organisations are better able to control their content, ensuring that it is available, timely and relevant. It makes it possible for content to be delivered to the point of need, to support better business decision making.

  • Separation of Content from Presentation: by separating content from its presentation, the publishing bottleneck is removed, as users do not need to pass each piece of content through a design function. By using pre-designed templates, corporate standards and brand image can be upheld, whilst devolving content creation responsibility to the point of origination.

  • Workflow: a strong and flexible workflow function is essential to help manage and control the complexities of the content lifecycle. This function should be role-based so that it is easy to administer, flexible so that tasks can be distributed or reallocated, and should provide a management overview of the whole process.

  • Content Sharing and Reuse: organisations are beginning to appreciate that content sharing can have a dramatic effect on their success, from transacting on-line with business partners, to delivering personalised information to customers. Traditional content creation processes encourage duplication, so a content management system must make it easy for content to be reused and repurposed for different applications.

  • Delivery Over Multiple Channels: content must today be delivered in many different formats and to many different devices, and a content management system should make this process flexible and seamless. This function must encompass traditional media such as print, as well as the Web and mobile information appliances.

    Additional features such as document processing, personalisation, catalogue management, syndication, and content networking will often be added.

    www.butlergroup.com


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