Instant messaging (IM) and unified messaging (UM) applications for service providers will drive the worldwide messaging applications market from $1.1 billion in 2001 to $4.2 billion in 2006, according to IDC.
"While 2001 was a downbeat year for some markets, it was packed with innovation
for messaging application vendors" said Robert Mahowald, senior research
analyst for IDC's Collaborative Computing program.
"Mobile access choices,
contextual collaboration deployments, and the rise of the voice user interface
in unified messaging were a few of the ways messaging vendors managed to weather
the storm."
Messaging vendors who focus on making their products more reliable in
heterogeneous back-office environments, and prepare for longer sales and
deployment cycles will be most successful throughout the forecast period.
Offering innovative add-ons such as mobility and management additions, and
integration with non collaborative applications, will also be key success
factors.

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